10 Easy Ways To Design A Website That Sell

The website’s design influences the decision of site visitors to either be converted or just leave. More often than not, a poorly designed website is synonymous to an abandoned site. Web design, however, is not just about colours, fonts, images, graphics and the likes. It also pertains to the structure of your website, how the content is presented, and how the ads are shown.

To ensure your website’s design contributes to the sales of your website, consider these 10 ways of designing a website that sells:

• Give the Customers Reasons To Purchase




The statement that urges your customers to purchase your products and services must be compelling, visible and often seen. Build a powerful message that attracts the customers to take a second look at your website. Don’t let them leave your website without telling them how beneficial your products are.

• Use Intriguing and Attractive Images




Images in the website must enhance the sales message. They should be visually motivating. Use intriguing images to attract site visitors. Images should appeal to the aesthetic side of the online users.

• Give the Customers What They Came In For




Don’t give your customers the benefit of the doubt. Tell them exactly what they want to hear and give them exactly what they are looking for. This aids in building your website’s brand and your customer’s trust.

• Make Your Website Attractive




A boring website sends the site visitors away. Putting on the shoes of your site visitors, would you like to browse over a dull and boring website? Of course not. The same is true to your site visitors.

• Emphasize Your Main Points




Online users are not the same as they were before. They don’t read now, they simply scan. They won’t take time to read over your entire content. They will just look for the main points.

• Use Opt In List




Using online forms and opt in list aids in conversion. Build a list of your site visitors’ information through the forms you provide. This will help you later on in doing follow ups, cross selling and more.

• Include Referrals




Let your site visitors share your website to their friends and acquaintances. You can achieve this by using a “tell a friend” button on your website. This is a great source of referral.

• Call To Action




In designing your website, don’t forget to include a call to action. This may be through a sign up form. Don’t just motivate your site visitors to love your products, you should do something to make them purchase. This is exactly what the call to action form does.

• Use Light Color Schemes




Even if your favourite colour is hot orange, don’t use it in your website. Don’t use colours that are eye straining. They may be good to look at but they simply won’t be of help to your website. Instead, use cool and light colours.

• User Friendly Navigation




No matter how good your website looks and how effective your products are, you won’t get a single customer if your navigation is poor. Websites must be user friendly to ensure your site visitors reach the page they are looking for with ease.

These are the ten easy ways to convert your non performing website to one that sells. Follow these web design techniques and soon your website will get what it deserves – customers!

Web Design contributes to the sales of your website. Need to a web design that sells? Please see our Web Design Services or apply for a Free Web Design Analysis now. For more information, please contact our Web Designers.