7 Link Popularity Information That Web Marketers Should Know

Websites that aim for higher search engine ranking must start taking link popularity seriously. The search engines consider link popularity as a crucial aspect in ranking websites on the search results. Most websites fail in their aim to get to the top of the search engine result pages or SERPs because they fail to become popular with links.

If you think you know everything there is to know about links, think again. Here are 7 link information that every web marketer and link builder should know:

1. The search engines are after quality links.




The search engines are after the quality of the links and not its quantity. It is better to have 10 quality links than 100 useless links. The search engines weigh the quality of the links by looking at the quality of the website giving the link. There are several factors that are taken into consideration like the PageRank of the website, the number of outgoing links on the page, the anchor text used for the link and many more.

2. The links should be relevant.




The relevance of the links is also taken into consideration. A link from a beauty and wellness website pointing to a web marketing website will not have much value. The search engines look at the relevance of the links. So it is important that you get links from related websites.

3. Link tricks will do more harm than good.




Don’t participate in link tricks like link farms. They will do more harm than good. The search engines abhor link tricks. And worst, they may even ban the website from appearing on the search result.

4. There is no short cut way to link popularity.




You can’t get quality incoming links overnight. It takes time to build the number of quality incoming links to your website. Unless you decide to trick the search engines, link building requires time and effort.

5. Freebies attract more links.




If you tell people that they will get something for free when they give your website a link, chances are they will be encouraged to do so. Human nature tells us that we can’t simply ignore anything offered for free. So when you offer a freebie in exchange of a link, there is a high chance that you will get more links.

6. It’s fine to ask for links.




Don’t just sit down and wait for links to come. If you know your website is worthy of a link, you can ask for it. Contact related websites and ask for a link. You should tell the website what your website is all about and why a link to your website will be useful.

7. There is no need for link testing.




This is a common mistake among web marketers. They don’t test or check whether an incoming link to their website is valid or not. It may take some of your time checking the links but it will all be worth it. You will be able to identify which links are working and which don’t.

Link popularity may seem to be a very common internet topic but sometimes there are still some information that we all need to know. The list of link popularity information is endless. These 7 here are a good start for web marketers.

Link popularity helps determines a website’s ranking on the search engines. Need to build your website’s link popularity? Please see our Link Building Service or you can apply for our Free Website Analysis. For more information, please contact our Expert Link Builders.