70 Things About Website Optimisation That All Experts Know Part 1

Website optimisation is crucial in establishing a successful online presence. It would be impossible to get to the top of the search engines without optimizing the website. While there are so many myths about search engine optimisation, there are also a bounty of truths and facts. What do webmasters need to know about search engine optimisation? Here is the first part of the 70 things experts already know and you should also know about website optimisation:

1. Research is crucial before setting up your own website. What do you need to research about? There are actually a lot of things that you need to know before you plunge into the whole website thing. You need to research on your niche, target market, budget and even web marketing strategies to use.
2. It doesn’t stop after you have set up your own website. You can’t simply put up a website and wait for sales.
3. Setting up a website is easy, making it work is another story.
4. Building a website needs little effort but marketing and optimising it requires hard word and commitment.
5. Website optimisation is not an overnight process. You simply can’t optimise your website now and expect the results to be forever. Once in a while you have to tweak and improve the website.
6. A website needs regularly updated content. The content must be relevant to the theme of the website.
7. An optimised website content aids in increasing website conversion.
8. If you can’t build your own website, don’t insist doing it yourself. Trust it to professionals instead.
9. No. 8 tip is applicable to website optimisation as well. If you can’t do it, call us.
10. Anyone can learn how to optimise a website when he is committed and willing to devote some time on it.
11. Website optimisation is a long process so it pays off to be patient.
12. Getting higher search engine ranking is not dependent on website optimisation alone.
13. Don’t be surprised to find so many things to learn about website optimisation because there really are so many things about it.
14. Always have your target market in mind when performing website optimisation.
15. Find out what your target market needs and wants and put them on your website.
16. Seek the help of website optimisation professionals in planning for your website optimisation campaign.
17. Getting higher search engine ranking will not happen overnight.
18. The search engines use several ranking factors.
19. Getting to top of the search engine results isn’t a guarantee. Your website may be on the top now but not tomorrow.
20. New websites must wait for approximately 6 months to start appearing on Google search results.
21. Search engine ranking partly depends on the age of the website. So don’t set up a website and expect it to rank high on Google the next day.
22. Did you know that the search engines actually rank the web pages and not the whole website?
23. Never engage in black hat optimisation techniques.
24. A website needs more quality incoming links to rank high on the search engines.
25. Link only to relevant and quality websites if you want the links to have any value at all.
26. Get a link from web pages with high PageRank but few outbound links.
27. Ideal links are those that can drive traffic to your website.
28. Internal linking is important for navigability and crawlability reasons.
29. Reciprocal links’ value has decreased now.
30. There are thousands of link exchange programs but not all of them are good so be careful.
31. The main bases of PageRank are website traffic, website content and the number of quality incoming links.
32. A link from DMOZ.org can be helpful.
33. There should be a sitemap in the website to facilitate faster indexing.
34. What websites need is targeted traffic.
35. Website optimisation helps increase conversion rate.

Website optimisation helps increase traffic, conversion rate and search engine ranking. Need to optimise your website? Please see our Website Optimisation Services or you can apply for our Free Website Analysis. For more information, please contact our Website Optimisers.