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70 Things About Website Optimisation That All Experts Know Part 2

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The first part of this article outlined the first 35 things that experts know about website optimisation. The facts listed on 70 Things About Website Optimisation That All Experts Know Part 1 will help webmasters get in a better position when optimising their own website. The list continues here:

36. Getting conversion is more important than getting mere site visitors alone. To get more conversion, website needs targeted traffic.
37. Website content must be readable for the target readers. Don’t write for the search engines, write for your readers.
38. Don’t copy content from other websites; otherwise, you face a serious problem – duplicate content.
39. Duplicate content can sometimes be justified. See Duplicate Content Issues Answered.
40. Article marketing is an effective web marketing technique.
41. Website content must contain relevant keywords or keyword phrases.
42. Never join link farms or other linking tricks that usually have more negative effects than benefits.
43. Submit website to web directories manually to ensure you get the most appropriate category for your listing.
44. Not all SEO companies will be able to help your website. You should know how to find the best SEO company.
45. Website’s navigability and usability affect its search engine ranking.
46. A navigable website is spidered and indexed effectively by the search engine spiders.
47. Website design must also be optimised to ensure a satisfying browsing experience for the site visitors.
48. Each website has different needs, thus, it may take different web marketing strategies for each website.
49. Don’t rely too much on site surveys as they don’t give a 100% correct results.
50. Website optimisation must be regularly managed and maintained.
51. A Help section in the website only means you are not sure you have already improved your website.
52. Flash is good to look at but not at all search engine friendly. So never put your important message under a flash message.
53. Anything offered for free usually attracts site visitors.
54. The website pages must have page titles, alt/title attributes.
55. Don’t try to please all online users because you simply can’t, just please your target market.
56. Website optimisation is for all types of websites.
57. If you can’t write you own website content, hire an expert copywriter to do it for you.
58. The search engine spiders can go through text alone so include relevant and quality text on your website.
59. Learning how to write effectively for your website is easy if your website is about something that you know by heart.
60. Website optimisation is easy if you know what you are doing.
61. A common mistake among webmasters is doing website optimisation without even understanding it.
62. Submitting articles to article directories can get you more quality incoming links and traffic.
63. Don’t trade links with websites whose PageRank is lower than yours.
64. When formatting text, use HTML.
65. The search engine spiders can crawl your website as regularly as you want if you regularly add new content to your website.
66. 10 quality incoming links from 10 different websites is better than 100 links from the same website.
67. It is the quality of the links that matter, not the quantity.
68. Make it a habit to learn new things about optimisation. Website optimisation strategies change trends so always be updated.
69. The best SEO company is one that understands what optimisation is all about and how to do it right.
70. Website optimisation is crucial so don’t simply ignore it!

That’s it! Good luck in your website optimisation campaign.

Website optimisation helps increase traffic, conversion rate and search engine ranking. Need to optimise your website? Please see our Website Optimisation Services or you can apply for our Free Website Analysis. For more information, please contact our Website Optimisers.

70 Things About Website Optimisation That All Experts Know Part 2

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