99 Tips For A Successful Link Building Campaign

If you want higher search engine ranking and better search engine positioning, you must learn to love link building. Often viewed as a backbreaking task, link building can’t simply be ignored. The search engines look at links as positive votes to a website and as measure of a website’s importance. So are you just going to ignore the key to your website’s successful online presence? Of course not!

To make link building easy for you, here are 99 tips to help you achieve a painless yet rewarding link building campaign:

Links From Directories And Blogs



1. Directories are excellent link providers. Submit your website to online web directories.


2. Submit your website to Open Directory Project like Dmoz.org.


3. Submit your website to free for all directories.


4. Shed out some cash and submit your website to paid directories. This offers better listing position.


5. Build your own directory. You can start with an internal directory. Once this directory has proven its importance, it will attract links of its own.


6. Ask other partners to tag your quality content. Webmasters who find your content interesting and of importance will most likely give you a backlink.


7. Be an authority website on a particular topic. Provide information that can be solely found on your website.


8. Create your own blog. Update the content regularly.


9. Find other blogs related to your own blog and link to them.


10. Participate on blogs or forums. Write quality comments to attract readers and later on links.


11. Submit your blog to blog directories. Directories will give you links and at the same time, establish your blog.


12. Submit quality content to directories that need them.



Free Links – Must Follow



13. Write articles and submit to article directories. Remember to include a byline or a resource box.


14. Use the Yahoo! Answers to generate links. You can either ask or answer questions posted on Yahoo.


15. Use Google Groups. Ask or answer questions and attract links.


16. Try to achieve a Wikipedia link. Aside from being valuable, it is free!


17. Participate in forums and have a backlink attached to your signature.


18. Set up a Squidoo page on your specific topic. You can link to expert documents and also create a backlink pointing to your website.


19. Submit content to directories and websites and use a deep link on your resource box. Link to related content on your website.


20. Use RSS Feed. Have your articles syndicated as long as website include a resource box carrying a link to your own website.


21. Syndicate articles to high ranking websites and ezines.


22. Submit news to news directories. Link back to your website as the source of the news.


23. Create press release and submit them to PR websites. Some websites will require submission fee.


24. Through tracking and analysis, know who picks up your articles and offer them exclusive content.


25. Use email to gain referrals. Email your relevant content to people you know and ask them to refer it to someone they know who might be interested.


26. Contribute content to websites that offer updated news.


27. Conduct a survey related to your industry. The survey should focus on the online users – preferably your target market. The results will attract many incoming links from websites related to your own website.


28. Write or ask someone to write relevant tips and advices on your website as link baits.


29. Generate a list of authority names on your website pertaining to your industry. They may link back to you as sign of thanks. This is an excellent way to build relationship with the authority persons or companies on your industry.


30. Web content must be written on layman’s term, easy to understand and interesting. Content attracts quality links.


31. Provide your website with resource links. Other website that are interested with your resources will most possibly link to you.


32. Research on the top myths pertaining to your industry. Present them on the form of an article. Related websites will be interested to link to your website.


33. Create “how to” list. This always works!


34. Build your website’s image by appearing to be trustworthy. You can do this by having a privacy policy.


35. Make sure your content is worth linking to. Check for minor errors and correct them. Who will link to an article for of grammatical flaws?


36. Hire someone to write Press Releases for your website.


37. Include an interview about controversial issue related to your website’s topic. Other related websites will surely link back to that interview.



Trading And Exchanging Links



38. If you have a relevant article that you think will interest other webmasters, ask them to trade articles with you. Give them the articles they want and get an article you want from them. Remember to include a resource box on the articles.


39. Exchange links with websites related to your own website. Be careful in doing so. The search engines will gauge the importance of you link partner on your website. If they are not closely related, they might suspect spamming.


40. Offer reciprocal linking but be strict on it. Accept websites that are closely related to your website. Links from related websites will not only help you build links but it will also help you generate traffic. To reiterate, be strict!


41. Exchange comments or blogs with other bloggers.



Buying Links



42. Advertise online.


43. Use pay per click advertising. With PPC, your website appears on the visible portion of the search engine results, thereby, giving you a higher chance of getting more traffic. The site traffic generated by your website – when satisfied with your website and your products and services – may link back to your website.


44. Rent some incoming links from a broker. There are website that offer this. One is the Text-Link-Ads.com.


45. Pay for links on other websites. Some websites require a fee for inclusion in their link pages.


46. Donate or sponsor events organized by other websites or companies. These companies will surely link to their sponsor websites.


47. Charity donation will give you quality incoming links from charity websites.


48. The age of website affects the credibility of the website in the eyes of the search engines. One trick to benefit from old websites is to buy one and link it to your website.


49. Pay for incoming links. Some websites will ask for a link payment. If they are worth the cost they are asking, go for it.



Business Links



50. Find websites on the same business industry as your own website and exchange links with them.


51. Offer relevant resources to business websites in exchange for incoming links.


52. Secure a backlink from your local chamber of commerce.


53. Get a link from the local library website.


54. Find the best link partners on your business industry.


55. Submit your website to niche directories that are closely related to your online business.


56. Start an affiliate program.


57. Write reviews of products and services for different brands. The brand’s company will most likely link back to you.


58. Leave a testimonial. If you are satisfied with something you have purchased online, give the company the credit it deserves. And give yourself a fair share of the benefit by giving your website a link.


59. Provide FAQs about your business industry.


60. Provide business advice column on your website.


61. Give your website an online directory of important business listing related to your industry.



Website Appeal To Links



62. Make your website attractive to entice links.


63. Make sure your website is navigable. People love to link to websites that makes browsing easy.


64. Redesign your website using Cascading Style Sheets.


65. Design a website that converts visitors to sales and convert other websites to link sources.


66. Hire an effective Web Designer that is also good in optimisation.


67. Optimise your website for your target market and for the search engines to make it linkable.


68. Build your online brand. Once you are viewed as a credible and authority website, other websites will link back to you.


69. Hire a search engine optimisation expert to make sure all your web pages adhere to the search engine standards.


70. Optimise your web content. This will make related websites link to your own website.


71. Use images – especially controversial ones – to attract links.


72. Build social relationships with authority persons on your industry. It will be easy to ask or exchange links with them once you know them.



Special Offers For Links



73. Start a competition. People love competition and they will most likely participate.


74. Include relevant and useful tools for free in your website. If you are offering internet marketing strategies, you can offer web marketing tools, pay per click tools, and analysis tools.


75. Offer freebies like free books or other items.


76. Give away design templates or sample articles but always give yourself a credit through a backlink.



The Don’ts



77. Don’t participate on link farms.


78. Don’t just submit your website anywhere on the web. Find the best websites and directories to submit to. Quality matters more than quantity.


79. Never consider spamming to increase your number of incoming links. The search engines will know and your website may get banned.


80. Link only where it is appropriate. Don’t put a link to a Web Marketing Company when you are in a beauty forum.


81. Don’t use blogs and forums to merely get links. Contribute a quality idea or comment.


82. Don’t put more than 3 links on a resource box. This could be interpreted as spamming.


83. Don’t entertain the idea of manipulating blogs and forums for the sole benefit of your website.


84. Don’t duplicate content from other websites.


85. Don’t exchange links with link robbers.


86. Don’t overdo optimisation of your website to attract links.


87. Don’t use automated bots to comment on the blogs which you have signed up.


88. Don’t beg for links. If your website deserves a link, you will get it without begging.


89. Don’t put your links on a link page that has more than a hundred links on it. The PageRank share will have a very low value – if none at all.


90. Don't ask for link exchange using the contact us form of websites.


91. Ask for link exchange persistently even if you have been previously denied. If the link isn’t for you, it isn’t for you!


92. Don’t link on unrelated websites.


93. Don’t put a hundred backlink on your comments to forums and blogs.


94. Never be a link robber. Don’t fool your link partners by saying you linked to them when in fact, you didn’t.


95. Don’t put all your efforts on linking alone. There are other strategies to make your website visible and popular.


96. Don’t spend more than you can earn in your linking campaigns.


97. Don’t link on websites and directories that you think will not give you any traffic or will not help your website’s ranking.


98. Don’t start your linking campaign without a clear plan for link tracking.


99. Don’t be a victim of link theft and link spams.

Here you go, these are the 99 tips you need to know in link building. Congratulations, you are now closer to becoming a link expert. Follow these tips and you sure will get the maximum benefits of linking. Have a higher ranking!

These tips will help you get the maximum benefits from your linking campaign. Need quality links to your website? Please see our Link Building Service or contact our Link Experts.