Banner Ads Optimisation

To boost your internet marketing and advertising return on investment, you need to improve the performance of your online banner ads. When optimised properly, banner ads have the ability to increase your marketing ROI drastically. Banner ads’ optimisation is necessary if you want to get maximum benefits from having banner ads.

How do you optimise banner ads? Here are some simple yet effective optimisation techniques to help you:

• Target the Banner Design




Targeted banner ads are more likely to generate a higher click through rate compared to other ads. In targeting, you need to consider the website by which you want the banner ads to appear. The banner ads must be in coordination with the website. The look and feel of the website must be the same with the banner ad.

There are cases, however, when strong contrast is more advisable. If you don’t want to have the same feel with the website you are placing your banner ads on, at least achieve a strong contrast. This will draw attention to your banner ad.

• Animation




Animated banner ads are more attractive than static ones. They will draw more attention compared to other ads. Animation techniques that usually help get banner ads noticed are blinking and moving. Animated banner ads are more likely to be clicked, thus, giving the advertiser higher chances of getting higher conversion rate and online sales.

• Compelling Copy




In writing the ad copy for your banner ads, consider using words that are simply irresistible – words like free, discounted, hurry, limited and more. These words attract attention. They also encourage the online users to act immediately. This increases click through rate or CTR significantly.

• Keep the Size Small




A large file banner ad reduces the loading speed of a page. Some online users will not wait for the page to load, they will simply leave. When this happens, you lose banner ads viewers who can be potential customers. As much as possible, make your banner ads’ size small to facilitate fast loading. And some websites require size limit in banner ads – this is to ensure that the loading speed of the page is not compromised.

These optimisation techniques will help you come up with a compelling and effective banner ads that will bring more customers to your website and eventually bring in towering online sales. Consider these optimisation techniques before you start your banner ad campaigns to ensure that your efforts are not put in vain.

Banner ads, when optimised properly, bring in customers and sales. Need to advertise your website online? Please have a look at our Advertising Services. For more information, please contact our Advertising Experts or apply for a Free Website Analysis.