Don't Get Your Blog Penalised For Duplicate Content

Duplicate content is a grave issue with the search engines especially Google. Google abhors websites with duplicate content. There is a serious penalty for websites caught with this issue. Duplicate content affects the ranking of your website and blogs in the search engine results pages or SERPs.

How does Google detect duplicate content? When Googlebot crawls your websites pages, it takes note of the page’s content. When it finds two or more pages with exactly the same content, it puts the pages on the supplemental index. If this happens, you web pages will have a hard time appearing at Google search results.

Blogs And Duplicate Content

The duplicate content penalty also applies to blogs. With the proliferation of blogs, duplicate content has also become popular with it. There are several blogs offering the same content. Blogs, just like other websites, need to have higher rankings on the search results to get more readers. If blogs are caught offguard with duplicate content, goodbye to search engine visibility.

So how can you prevent your blog from being penalised by Google? Most blogs used WordPress. There are two easy changes that you can make in your WordPress blog to avoid the duplicate content penalty. So if you run a WordPress blog, here are some tips for you:

• Do something about your archive page.




More often than not, duplicate content issue arises on the archive page. To avoid getting penalised, you need to make partial summaries or excerpts of your posts in the archive page instead of having the full posts. You can use plain text or HTML editor to make the changes.

• Iron Out Your Internal Link Structures




There should be a clear internal links structure in your blog. Internal links tell the search engines what pages to index. The permalink should be found on your blog’s homepage and archive page. Remember to use optimised anchor texts for your links. To further iron out your internal links structure, you can opt to use a sitemap page. The sitemap page (readable for your site visitors) should have a link from all the pages of the blog.

Running a blog without being conscious about its content and the possible issues that may arise from it can get you in bad terms with the search engines like Google. Avoid duplicate content issues and you can maintain your good search engine ranking. This is true to ecommerce websites and blogs. Don’t be caught off guard or else you suffer the index purgatory.

Blogs should also be free from duplicate content issues. Need unique and fresh content for your blogs or websites? Please have a look at our Content Writing Service or you can apply for our Free Website Analysis. For more information, please contact our Content Writers.