Don't Say Goodbye To Higher PageRank

Don’t think that just because your website has a good PageRank now, you can just sit back, relax and watch sales flooding in. Website marketing is a continuous process. You can’t just stop in the middle and expect your web marketing efforts to pay off even if you stopped working on it already. PageRank must be maintained. Getting higher PageRank is a critical task but it is even more critical to maintain it.

Some websites enjoy good PageRank and then suddenly their PageRank just flunked. Once your website has already earned a good PageRank, the last thing that you want to happen is to lose that ranking. Thus, it is a must that you continually maintain and manage your website’s PageRank.

Why Some Websites Lose Their PageRank

Some website owners are surprised when they knew that their hard earned PageRank is nowhere to be found. Why do some websites enjoy a good PageRank today and lose it the next day? Here are the causes of lost PageRank:

• Inappropriate Use Of Keywords




Keywords are vital in optimising a website for the search engines and the target market. By optimising a website for the right keywords, the ranking of the website on the search engines is pushed up. Keywords are equally important in maintaining the PageRank of the website. The website must be filled with relevant keywords regularly to maintain its ranking and for it to continuously appear on the search results every time those keywords are searched for. Some website owners commit the mistake of overdoing keywords to the point that they use the keywords inappropriately. Because they want to rank high on a particular keyword, they use that keyword almost anywhere and everywhere in the website even if it is already inappropriate or irrelevant. This will not help maintain the PageRank, it will actually be the cause for the website to lose the PageRank.

• Low Quality Links




Another measure of a website’s ranking is the incoming link. To maintain the good PageRank of a website, getting incoming links is crucial. But the search engines are very particular with what they want. They want quality incoming links so it will be useless getting just any link. Some website owners, because of the desire to maintain the PageRank, get just any link from any website. This will cause the lost of the PageRank.

While getting regular incoming links and using keywords are vital in maintaining the PageRank of the website, doing it irrelevantly will do more harm than good. If you are serious about securing your website’s PageRank, build keywords and links in a search engine friendly way.

Continually optimise website to maintain its high PageRank. Need an expert’s help in optimising your website? Please see our SEO Services or you can apply for our Free SEO Analysis. For more information, please contact our SEO Experts.