External SEO Guidelines

External search engine optimisation aims to get online users to visit your website. Its goal is to primarily bring traffic to your website and convert them to customers. Here are some guidelines in the use of external search engine optimisation:

• The truth about submitting a website on the search engines.



Submitting your website to the major search engines is not really necessary. The search engine spiders will still find your website as long as there are links pointing to it. Remember that the spiders follow links to crawl web pages.

• Open Directory Project.



Some search engines use the data provided by Open Directory Projects like Dmoz.org in its search results. Therefore, it is important that your website gets a listing on ODPs. Most websites get better search engine listings after inclusion in ODP.

• The truth about External Links.



Your website needs external links but only the quality ones. There are good and bad links. The good links are those links received by your website naturally. This may be because your website has quality content or it is an authority source of information. On the other hand, a bad link is acquired through black hat link popularity techniques like link farms or link buying. The search engines abhor these kinds of links. They might be more of a threat than a help to your website.

Bad links can get your website banned. The search engines are smarter today. They will be able to point out the good from the bad. So to stay safe in your optimisation campaigns, stick to the search engine friendly linking campaigns.

• Content is always the king.



Even in search engine optimisation, content is king. If you want your site visitors to come back again and again on your website, give them enough reasons to do so. One way is to be an authority website for quality web content. The more relevant your web content is, the more your visitors will come back.

These guidelines will help you achieve a successful external SEO campaign. A website that is not optimized will have lower chances of surviving the internet competition. You don’t want to be like these websites, right? In the first place, why would you waste your time, effort and money on website that will not give you any return on investment? If you want to get the most out of having a website, remember these external SEO guidelines.

SEO, if done properly, takes a website to its pinnacle of success. Need to optimise your website? Please see our SEO Services or apply for a Free SEO Analysis. For further help and information, please contact our Internet Marketing Experts.