Google Bombs

Google bombs have become one of the foremost setbacks of Google. This issue has aroused Google’s dilemma and now Google is taking proper actions to deal with it. What is Google bomb and how does it affect your website’s ranking in Google?

Google bomb, sometimes referred to as link bomb, is meant to play prank on the search results. Google bomb tries to influence the search results by using anchor text that is not related to the web page it is pointing to. It tries to influence the Google algorithm in ranking websites on the search results.

Google bombers understand the importance of anchor text in incoming links. The anchor text is their target. They make use of words that are either funny or political attack. Because of Google bomb, a popular political figure’s website ranked top on the Google search results for the search term “miserable failure”. The search term has nothing to do with the website but was used for political assault.

Google Deals With Google Bombs

Google understands the effects of Google bombs in its search results. It messes up the quality of results that Google generates for its users. A web marketing website may appear at the top of Google search result for the search term “failed website” because of bombing.

Google is determined to deal with this problem. It is actually taking steps in combating Google bombs and the bombers. Google has modified its ranking algorithm to minimize the impact of Google bombs. This modified algorithm detects and controls bombing. It detects unnatural linking patterns. Google has taken this step to protect its search results and at the same time protect websites from bombing.

The Effect on Websites

Incoming links are important. Just as important is the anchor text. The anchor text tells Google about the page the link is pointing to. Most websites are generating incoming links as this is one of the measures of a website’s importance and ranking on the search results.

Because of the modified algorithm that aims to fight Google bombs, websites should strive to go for quality links alone. A website will be able to rank high on Google search results when it has quality content and quality links. When an incoming link has some suspicious or unnatural pattern, Google may just ignore the link. To ensure that your website gets higher rankings on the search results, amidst the Google bombings, you should strive to give your website quality content that attracts quality links alone.

Websites can still get higher rankings amidst Google bombs through quality content and links. Need quality content that attracts quality links? Please see our SEO Services now or apply for a Free SEO Analysis. For more information, please contact our SEO Specialists.