Google PageRank Is Still Alive

The latest search engine optimisation (SEO) and web marketing talks all point out to the most recent Google PageRank update. Google regularly updates its algorithm and standards. The update is what web marketers and search engine marketers always look forward to. Being the first to know about the update gives them the edge over the other marketers.

Some web marketers choose to ignore or put less value in PageRank. Their reason is that online visibility is not just all about PageRank. While they continue to be skeptical about the importance of PageRank in a website, majority of web marketers still believe in the power of having a higher PageRank.

Is PageRank Already Dead?

Generally, a website with a higher PageRank will rank high on the major search engines, most specifically in Google. Higher search engine ranking, on the other hand, results to high traffic. Naturally, when a website appears on the top listing of Google, it will attract more clicks, thus, generating more site visitors.

The site visitors are potential customers. When a site visitor is converted to a customer, the website will get sales. The more site visitors are converted to customers, the higher the sales of the website. So in most cases, higher PageRank results to high traffic. Although there are a few websites with lower PageRank but high amount of traffic.

PageRank Reflects Website Quality

As you may have noticed, high quality websites have higher PageRanks. The ranking of a website is directly proportional to its quality. Google for instance has a PageRank of 10. The numerical 10 signifies the importance of Google website.

The number associated with the PageRank helps build the trust of the site visitors. When a website is ranked high, building the trust of the site visitors isn’t such a problem. If the search engines value the website’s quality, it would be a whole lot easier for the site visitors to put their trust to the website.

Now there is a big difference between a web marketer who thinks PageRank is dead and those who continually and dedicatedly try to get higher PageRank for their websites. Those who thinks PageRank is dead are missing a lot in terms of traffic generation, sales conversion, and trust building while those who value the importance of PageRank now enjoy countless traffic and paramount sales. PageRank still plays a vital role in the success of a website, no matter what others may have thought of it.

Increase PageRank by optimizing the website. Need to optimise your website? Please see our Search Engine Optimisation Services or you can apply for our Free SEO Analysis. For more information, please contact our SEO Specialists.