Google Spam Filters

Google aims to provide its users with the best search results. Because of this, it abhors spamming. Google has come up with a variety of spam filters to avoid or at least minimize the number of websites spamming its ranking algorithm. Spam websites are low quality websites and Google avoids them at all times.

Websites spamming Google can get caught by any of the Google spam filters. If this happens, it would be very hard for them to get a decent Google ranking. So it would be best to avoid spamming Google. The secret to get good rankings from Google doesn’t change, it is still quality website content. So instead of thinking about spamming, why not give your website a quality content instead?

Google Spam Filters

Google considers the age of a website as part of its measure of importance. It believes that a low quality website won’t last for long. To help it gauge whether a website is quality or not, it uses a filter called the Google Sandbox. Google also uses a related filter called the Trust Rank. The trust rank of a website depends on its age, the quality of inbound links and the content.

Have you heard about the -30 filter? As a penalty to spammy websites, Google drops its rankings by 30 spots, thus, the term -30. The websites affected by this filter are those that use invisible text, doorway pages, JavaScript redirects and other search engine optimisation techniques that aim to spam Google and the other search engines.

For those websites who participate in link farms, Google has a filter for them. Google tries to identify link farm participating websites and when detected, the website’s ranking can be affected negatively. Google also filters broken links and suspicious links. Sure it is important to get links pointing to your website but just be sure that you are getting those quality incoming links without doing any SEO spamming techniques.

Getting Out Of The Filter

If Google has found out that your website is using spammy search engine optimisation techniques, expect for a dropped ranking or even lost visibility on Google search results. It is not easy to get around Google spam filters. So it would be best for webmasters and web marketers to avoid using spamming techniques on their websites to steer clear from the filters.

Google has a corresponding penalty for spam websites. Instead of avoiding to be caught, avoid the spam techniques at all. You can still good Google ranking and visibility without having to spam Google’s algorithm.

Google detects spams using filters. Need to optimise your website for Google without spamming? Please see our SEO Services now or apply for a Free SEO Analysis. For more information, please contact our SEO Specialists.