Here's Why You Don't Have To Bid For Top Position

Why Not Bid for Top Position

Why don’t you have to be bid for the top position in the search results? There are several problems you may encounter when you try to bid for the top position. Here are some of them:

• Bids for the top position are always inflated;
• There is always the tendency to overbid; and
• Usually ads on the top position receive a higher number of invalid clicks.

Problems Encountered in Bidding for the Top Position

These problems are common to any pay per click campaigns like AdWords and Overture. Let us look deeper into these problems to avoid confusion. A better understanding of these issues will be your guide as you endeavor on the pay per click world.

• Bids for the Top Position is Inflated.



The internet world is highly competitive – we all know this. For this reason, webmasters and online business owners are willing to pay any amount just to get the top position. When it comes to bidding, these eager bidders can actually bid for an amount as high as you can imagine. And since each of them tries to outbid each other, the amount to bid can dramatically inflate!

There are times when the bid for the top position appears to be tripled compared to the next position. This can be so true with Overture rather than on Google AdWords. This is due to the fact that Google doesn’t merely depend on bids. There are other factors that affect the position of the ads.

• There Is Always The Tendency To Overbid.



Since you all compete for the top position and that all of you are willing to bid for the highest amount possible, there is always a tendency for you to overbid. How much are you willing to pay for the top position?

Remember that you want your ad on the top position to receive more visitors and finally generate more profit – when these visitors become customers! But think of it, you may be bidding on an amount which will leave you with no profit. If your bids are too high, what profit will you be getting? None!

• Top Position Ads Receive Invalid Click.



One of the biggest concerns that top position ads have is invalid clicks. Since they are on the top position, they are what most online users click. But not all of those who click will actually read about the site.

They may just have click on it for no reason at all or perhaps something interest them, but altogether they are not meant to be customers. All this happens because your site is on the top position. They are considered as unqualified links and they can really cost your money.

Bidding for the top position is quite risky and it can actually be expensive on your side. With no guarantee of profit, you are just on your way of losing your online business. Why not try the other positions for your ads? They can still bring traffic to your site without the high cost!

It is not always wise to bid for the top position. Are you on the right track in your PPC campaign? Or you need help? Please see our PPC Services or apply for a free PPC Analysis.