How Sitemap Increases Ranking And Visibility

Search engine ranking depends on several factors and one of them is website structure. The search engine gets its results from its index. The index, on the other hand, gets its data from the information which the search engine spiders have gathered. The search engine spiders crawls websites and web pages to gather all information it could get.

If your website is not well structured, the search engine spiders may not be able to crawl all your web pages. This means some of your web pages will not appear on the search results. Webmasters must avoid using a complex website structure to ensure that the spiders will be able to crawl the all the web pages.

Sitemap strategy helps the search engines spiders in crawling the website. With a sitemap, the odds to get higher rankings on the search engines for your website will be increased. Webmasters must create a sitemap for the site visitors and a sitemap for the search engines.

Sitemap For Site Visitors

Webmasters should create a sitemap web page to help the site visitors in browsing the entire website. A sitemap will help the site visitors find the page they are looking for easily. Here are some tips in creating a sitemap page:

• Start the sitemap page with a link to the home page. The first link should be the home page and the other links should follow.


• If there are other links within other pages, create sub sections.


• The links should be descriptive or titles.


• The sitemap page must be linked on every page of the website as a footer link.

Sitemap For The Search Engines

This type of sitemap is meant for the search engines alone. The major search engines like Google, Yahoo and MSN allows webmasters to suggest how often or how the search engines should spider the website’s pages.

There are online tools that can help webmasters create a search engine sitemap. Check out our sitemap tool here – Sitemap Builder Tool. Once the sitemap is complete, you can send it to the search engines for spidering.

Sitemaps help the search engine spiders crawl all the pages of a website. This gives the website better chances of appearing on the search engines and getting higher search engine ranking. If you haven’t created a sitemap yet or needs to improve your current sitemap, consider these tips.

Sitemaps increase the chance of a website to get higher ranking and visibility on the search engines. Need to optimise your website for the search engines? Please see our SEO Services or apply for a Free SEO Analysis. For more information, please contact our SEO Specialists.