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How To Analyse Your Website

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Search Engine optimisation


Website analysis is crucial in evaluating a website. Some webmasters wanted to analyze their website but don’t know where to start. The simplest website analysis method looks into the most important website factors. How do you know when your website is optimized or not? Or how do you know when you are targeting the right keywords or not? You need to consider the vital factors in your website to help you answer questions like these.

Website Factors To Analyse


These are the most important website factors that you should look into if you want to perform website analysis. They can give you a clear cut view of your website’s status as well as information on how to further improve your website.

  • Search Engine Listing


  • Is your website listed on the major search engines – especially Google, Yahoo and MSN? This is the fist thing that you should address to. There is no sense in optimising your website or advertising it when it isn’t listed on the search engines or it is not indexed properly by the search engines. The search engines are the primary sources of website traffic, thus, it is vital that all the pages of your website are properly spidered and indexed.

  • Quality Incoming Links


  • Is your website popular in terms of links? Link popularity is critical in ensuring that your website gets higher rankings on the search engines especially Google. Links are considered as measure of your website’s popularity and importance, thus, it is important that your website gets as much quality incoming links as possible. You can check your website’s link popularity by checking on its PageRank or using Yahoo’s search box and entering linkdomain:www.yourwebsitesdomain.com.

  • Website’s Design and Navigability


  • Is your website attractive and navigable? More than just being attractive, a website needs to be navigable or usable. Are your site visitors getting to the page they want to see easily? A navigable website is user friendly and at the same time, search engine friendly. The search engine spiders can go over the entire pages of your website as long as it is navigable.

  • Keywords


  • Are you targeting the right keywords and key phrases in your website? Targeted keywords bring in targeted site traffic. Check on your Meta details. Meta Tags may sound outdated but they still can help your website’s pages to be indexed properly. Check also your website content. Is your website’s content carrying the keywords and key phrases that you want to target?

These factors will help you analyse your website properly. They will reveal information that you can use to further improve the performance of your website with regards to the search engines and your site visitors.

Website Analysis reveals information about the status of your website. Need to expertly analyse your website? Apply now for our Free Website Analysis. For our optimisation services, please see SEO Services or contact our SEO Specialists.

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