How To Design A Homepage That Sells

Many web designers believe they know how to design a homepage when in fact they don’t. Over and over again, many web designers are committing the same homepage mistakes. They confuse the homepage with the other pages of the website. Here are some of the common homepage design mistakes:

• Some webmasters and web designers use the homepage to describe their business. The homepage is not the same as the “about us” page. The latter is where you actually put your business description.



• Some homepages don’t have a link to the other pages of the website. How can the site visitors reach the other pages if you don’t provide links to them?



• How many times have you seen a homepage that displays products and services? Save them on the sales page and not the homepage.



• Some homepages are home to glaring ads, announcements, articles, and press releases. There are pages for these types of information. Although you can introduce them on the homepage, this doesn’t justify putting all the information on the homepage.

What A Homepage Should Be

A homepage is a page that sells but it isn’t the page that displays all your products and services. A good homepage is one that does the business for you. It should be compelling, professional and has good quality. What is an effectively designed homepage then?

• The homepage should say something about what the website or the company is. But it should just be a teaser because you have the company page or about us page for the entire information about the website and the company.



• The homepage should give the site visitors a snapshot of what to expect from the website, what benefits they could get and what they can do while on the website. The message should be crossed using short statements only. The homepage is not the page for long explanations.



• The homepage should have a link to all the pages of the website. It should be the starting point for navigating the entire website.



• The homepage should be compelling enough to encourage the site visitors to browse further. It should contain enticing statements that will motivate the site visitors to visit the sales page. The homepage should arouse the interest for the products and services, while the sales page closes the sale.

The homepage should be capable of arousing the site visitors’ interest on the website and on the products and services. It serves as the teaser for the other pages. An effective homepage sends the site visitors to the sales page or the other pages of the website. It has already made the sales move, the other pages simply need to complement.

An effectively designed homepage makes a business. Need to design your homepage effectively? Please see our Web Design Service or you can apply for our Free Web Design Analysis. For more information, please contact our Expert Web Designers.