How To Get To Google's First Page With Latent Semantic Indexing

Web marketers and webmasters are all busy marketing their websites on the internet. One of the ultimate goals is being on the first page of Google and other search engines. This seems the most aimed for goal among web marketers.

Google is one of the largest and most populated search engines today. It has the power to drive countless traffic to a website. This makes Google the most sought after search engine among web marketers. Getting a website on the first page of Google is like hitting an online jackpot.

Google’s First Page Attraction

When searching using Google, we are presented with hundreds of results pages. Online users won’t go through the hassles of visiting all the pages just to view the lists of websites. They will just look at the first page of the Google results and if they don’t find what they are looking for, they might go through two or three more pages. But they will not go farther than this. This is the reason why web marketers should always aim for the first Google page result.

Because Google’s first page is so attractive, some web marketers go to the point of tricking Google just to get their websites on the first page. One common trick is keyword stuffing. Some web marketers and search engine optimisers fill the web pages with loads of keywords that they want to rank high for. The quality of the content is already compromised.

Google’s Latent Semantic Indexing

Google is aware of all the ranking manipulation that is going on. It is aware of all the ranking techniques that web marketers use. To avoid over manipulation of the Google search results, Google introduced Latent Semantic Indexing (LSI).

Google’s Latent Semantic Indexing aims to identify the true theme or topic of a particular web page. Instead of the traditional way of ranking websites based on the number of times a particular word appears on the page, Latent Semantic Indexing identifies and associates the words on the web page. LSI goes through the whole page and looks at the combination of the words and then decides what the web page is all about.

This means that websites can’t get to the first page of Google just by adding more keywords. The key to get to the first page of Google search results is to make the page as relevant as possible. When an online user searched for “web marketing”, the page should really be about web marketing.

Get to the first page of Google search results by creating quality and relevant content on every web page. Need to add optimised content for your website? Please see Website Content or you can apply for our Free Website SEO Analysis.