How To Hook Advertisers To Your Website

Having very low sales revenue from ads is not a surprise at all. It is something that most publishers are experiencing. It’s a tough competition out there and if your ad pages and ads aren’t created to survive, they simply won’t survive. It is understandable why online advertisers can be quite picky in the choice of ads publisher. Why would they advertise on your website when your ad pages don’t even attract traffic?

How can you attract advertisers on your website? Here are 5 keys to increase your website’s advertising revenue in no time:

• Website design should be favourable to advertisers.




Your website should be designed in favour of your advertisers. Show your potential advertisers how their ads will be displayed in your website. It is important that the ads are highly visible to the website visitors. This will attract more advertisers to publish their ads on your website.

• Advertisements as investments.




You should promote advertisements as long term investments. You should target advertisers who are willing to advertise for a specific period of time. This way, you will get regular revenue from ads. Your ads’ packages should give the advertisers options in terms of the duration of the ads.

• Ads on the page.




Decide on the number of ads that you are willing to place on your ads pages. Do not overcrowd the page with too many ads. If you do, the ads simply cross out each other. They won’t receive traffic, which means, the advertisers will most probably back out their ads from your website.

• Target niche advertisers.




If your website specifically deals with a particular topic, you should find online advertisers who are actually advertising products and services related to your website’s topic. Why push real estate websites when your website is about beauty and health? Your website will be able to attract ads related to its niche industry.

• Join advertising networks.




If you find it hard to build your own advertisers’ list, find an advertising network which you can join. In doing so, you will be able to receive a regular revenue from the percentage that the network is willing to share with you. This is just for the meantime while you still can’t build up your own traffic.

Having ads on your website can add to your online profit. The key to attract advertisers is to optimise your website first. An optimised website will have more traffic and higher search engine ranking. These are exactly what online advertisers are looking for in a publisher.

Increase your revenue by having ads on your pages. Need to optimise your website to attract more advertisers? Please see our SEO Services or you can apply for our Free SEO Analysis. For more information, please contact our SEO Specialists.