How To Optimise A Squeeze Page

Squeeze pages are usually added on a website for the purpose of list building and increasing sign ups. A squeeze page is a web page that is added on the original website. It asks a visitor to enter some data most commonly the email address before they will be able to access the rest of the website.

It arouses the interest of the site visitors and encourages them to leave their e-mail address by providing a list of what they will see on the website. What is the purpose? Not all website visitors will be converted to customers the first time they visit a website. By getting their email address, webmasters will be able to make follow ups and pursue sales ventures with the visitor.

The fact that not all first time site visitors will purchase or sign up is the rationale behind the squeeze page idea. This page helps webmasters in customer list building. It increases the number of potential customers that they can encourage to try their products. The idea is if they didn’t make the sale at the moment the site visitors visit the website, at least they know how to contact the visitor to make the sale later.

An Optimised Squeeze Page

A squeeze page, just like any other pages of the website, must be optimised to deliver positive results. There is no use in adding just any squeeze page on your website. Some site visitors will simply leave your website when presented with the squeeze page.

Because of this, it is important that you make your squeeze page as interesting and attractive as possible. One way of doing this is adding testimonials on the squeeze page. Testimonials encourage the site visitors to further explore what benefits the website has in store for them. It builds the trust of the site visitors and prompts a positive response.

If you can, always keep your squeeze page short. It shouldn’t be over the page’s fold. And colours also matter. Believe it or not, colours affect the conversion rate of your squeeze page. Web marketers and web designers believe that the colours should depend on the target market. Generally, dark colours like navy blue and black are used but they are not advisable with other target markets like teens or women.

The squeeze page should also contain a privacy or security statement. It asks for information from the site visitors and it is important that they be informed that the data they provide will be treated securely or privately. A squeeze page can deliver more conversion to a website but it should be optimised properly to achieve this result.

Optimised squeeze page helps in list building. Need to optimise your squeeze page or your entire website? Please see our SEO Services or apply for our Free SEO Analysis. For more information, please contact our SEO Specialists.