How To Optimise Website Copy

Website copy is one of the crucial factors that determine a website’s success online. In writing a website copy, you should be able to meet the needs of your target market and the search engines. It is necessary that the website copy addresses the needs of these two. The target market is your potential customers while the search engines will be the media by which you can reach your target market.

How can you optimise website copy so that it meets the demands of your target market and that of the search engines? Here are some effective keys in optimising the website copy:

• Deliver your message in less than 30 seconds.




The attention span of online users is very minimal. The first 30 seconds is very crucial as it will determine whether or not the site visitor will continue to read your copy. The headline of your copy must be compelling enough to attract the site visitors to read on. At the same time, it should tell what the page is all about to guide the search engines.

• Focus on your target readers.




In writing a website copy, put on the shoes of your potential readers. What would they want to know? What are they expecting to find in your website? When these questions are considered, you are sure you are writing for your target readers.

In writing the website copy, also consider the order by which the site visitors read. They start with the headline and sub headlines. This gives you the idea that headlines should be compelling and well optimised. And before they read the entire content, they will first scan for information like the price, PS (if there is any), special offer, etc. before they go on with the text. The information that they want to know must be present in your website copy.

• Write for the search engines.




Website copy must also be compelling for the search engines. What attracts the search engines is quality website copy. There should be something relevant in your copy for it to be ranked high on the search engines. There should be relevant keywords or key phrases. However, remember to achieve the acceptable keyword density.

Website copy should be focused on two major factors: target market and search engines. An effective website copy is one that attracts online users and draws the search engines’ favourable attention. These tips here will help you achieve a target market and search engine friendly website copy.

An effective website copy generates traffic. Need to optimise your website copy? Please see our Content Optimisation Service now. Don’t know what your website needs? Please apply for our Free Website Analysis. For more information, please contact our Web Marketing Experts.