How To Optimise Website For Google Universal Search

Google has started to offer universal search in its aim to provide as much information as possible to the online users. Basically, Google offers the regular search service using data in its index. Now, Google has a mix of information supplied to online searchers. It presents results for news, videos, images, book and local searches. This is coined as the vertical search.

The Google universal search is deemed beneficial to online users. It has streamlined the search process, thus, giving the online searchers more specific and most relevant information for their searches. So when looking for some news item, an online user can opt to use the vertical search services specifically targeting news.

Effect Of Universal Search In Website Ranking

Is the universal search beneficial to websites or not? For websites optimised for all types of searches including the Google vertical search, there is nothing to worry about since the website will still rank high no matter what type of search is used by the online user. But for those websites which did not consider vertical searches, their ranking on the search results will be drastically affected.

It is therefore important that a website is optimised for both the regular search and the vertical search. How do you optimise a website for Google universal search? Here are tips to help you out:

• If you have optimised the website properly, there is actually nothing to worry about. Even if there is already the universal search, your search engine optimisation (SEO) strategies need not change. For the universal search, these SEO strategies will be useful:


• Create quality website content;
• Generate quality and, as much as possible, one way incoming links;
• Optimise website design; and
• Optimise website with the right keywords.


• Use multimedia content strategy. Multimedia content includes videos, blogs and even podcasts. These types of content are effective in social media marketing. Be sure that you have them listed on social media marketing websites.


• Optimise the images and video files in your website. Do this by using alt tags on the images. This will help the images appear on the image vertical search. Also submit your video content to Google video.


• Utilise Google map in promoting your local business. This will help your website appear on Google local searches.


• If you have a blog, consider submitting it to Google Blog search. Just be sure that the blog is well optimised and complete with keywords and links.

Google universal search will be beneficial to properly optimised websites. It makes a website visible for almost all types of searches. This is how important search engine optimisation or SEO is for all websites.

Optimise website for Google universal search. See our SEO Services for expert’s help in optimisation. For more information, please contact our SEO Experts or you can apply for our Free SEO Analysis.