How To Split Test Your Web Pages

Split testing is the easy solution to identify which elements of your website are working and which aren’t. As a smart web marketer, you need not put your website’s success to mere guessing. Stop guessing which elements will make your website look better. To end any doubt regarding your web pages’ performance, you need to have reliable proof. And you can do this through split testing.

What Page To Test

The first thing to consider if you want to perform split testing is to identify which pages of your website to test. Most webmasters would try to test the homepage first. Just because the homepage is the most important page, it doesn’t follow that it needs to be tested first.

The homepage is hard to test. This is due to the fact that the homepage has many goals it wants to serve. If you will start the split test procedure on the homepage, you will have a hard time secluding a single goal to test. This would take time as you need to this the test one by one.

The easiest way to start split testing procedure is to begin with landing pages that have one goal. Choose the internal pages that you have designed and optimized to be a landing page. It will be easier for webmasters to start on a simple page with a single goal rather than the homepage with several goals.

Page Factors To Test

After determining the pages of your website to test, the next thing to do is identify the page factors that need to be tested. The page to be tested must be divided into its components. This is to ensure your testing will be organized. Components can include the headline, images, copy, and signature among many others. To make it easier for you to perform split testing, you need to start testing the component that is on the top of the web page you are testing.

Split testing is done for the purpose of improving your website’s potential to generate sales. This is the primary reason why you perform split testing. Test the page elements of your website based on this purpose. Doing this will give you more opportunity for better website traffic, conversion rate and online sales.

The data that split testing can provide you is an invaluable resource in further improving your website. It helps you design search engine optimisation strategies to use on your website. With a simple test, you can gain better revenue from your online business.

Split testing helps you identify the pages that performs well on your website. Need to test your web pages? Please see our Conversion Tracking and Analysis Services or apply for a Free Website Analysis. For more information, please contact our Web Marketing Specialists.