How To Tell If A Website Design Is Customer Friendly

Website design contributes to the performance of the website. A well designed website attracts visitors and converts them to customers. On the contrary, a poorly designed website sends potential site visitors away. A good web design is customer focused. How can you tell if a web design is customer focused or not. Here are some guide questions to help you out:

• Are your web pages loading fast?




Online users don’t have all the time to wait for your web pages to load. A slow loading page is totally a major turn off. Online users won’t wait, they will certainly leave your website. To make the pages load fast, cut down on large images. If images are vital in your web page’s presentation, then minimize the size.

• Is your website easy to navigate?




You may browse your website perfectly because you know how things go. You know where to click and what page you need to go. But consider first time visitors to your website. They don’t have the same mastery as you. They don’t know where the pages are and they don’t know what to click to reach the page they want. Thus, it is crucial that you design your website as navigable as possible. For more of navigability, please see How To Improve Navigability and Legibility Of Your Website.

• Can your site visitors view your web pages without hassle?




The fact is not all monitors have the same screen resolution. If your web pages are built to fit a higher resolution monitor, your target market who uses lower resolution will be forced to scroll sideways. Scrolling sideways is one of the many factors that annoy site visitors. You may lose a number of potential customers because of this.

• Is there an easy way to contact you?




One major turn off in a website is lack of contact information. Not all questions of the site visitors will be answered by your website content. The site visitors will look for an easy way to contact you suppose they have something more to ask.

• Does your website contain non-HTML features?




There are some non-HTML website features that affect the performance of the website in a negative way. Non-HTML features like JavaScript or Java Applets are not really an integral factor in the creation or design of a website. So as much as possible, you should do away from them. But if there is really a need for them, then at least make sure that they are not used on the entire website.

These questions will give you the answer to the question: Is my website design customer friendly? Remember that a customer friendly website drives more traffic and generates higher conversion.

A customer focused web design drives more traffic. Need to design your website effectively? Please see our Web Design Service or you can apply for our Free Web Design Analysis to know what your website needs. For more information, please contact our Web Designers.