How To Turn Site Exits To Your Advantage

It is disappointing to see your site visitors leave without even purchasing or signing up for your offers. An exit is synonymous to lost sales. When a site visitor leaves, how can you still expect him to make any purchase? So how can websites get over the ever increasing exit rate?

The fact is that not all site visitors will become customers. For every hundred site visitors, you will already be lucky to have at least 3 conversions. Most site visitors will just look at your headlines and if they aren’t interested, they will leave instantly without even throwing a glance at your offers. It is frustrating how site visitors act this way. But this is the reality and we have to face it.

So what should you do about the 97 site exits? How can you tell them that you have something that they need? Is there a way to convert these site exits into customers? Or are they just what we think they are – lost sales?

I Have Something That You Need

If you are confident that you have something that your site visitors need, do everything you can to let them know about it. Don’t just let them leave without even knowing that you hold the solution to their problem. The idea is to let them know just before they totally leave that you certainly have what they are looking for.

So how can you get this message across when your site visitors are already packed up and ready to go? This is the secret to convert site exits into customers. You should have a special exit page. This page should be highly optimized. Remember that this is your last chance to offer your products and services.

The page should appear only when someone is about to leave. The page should be able to emphasize the benefits of your products and services. It should make the site visitors realize that they are missing a great opportunity if they leave that instant. It should also be able to capture the name, email address and other contact information of the site visitors. This way, even if the exit page wasn’t able to change the mind of your site exits, at least you still have some ways to push the sales.

Optimised exit page will help you turn site exits into customers. All you have to do is to let your site exits know about your offer. You can give them incentives to further lure them to purchase. It just takes a serious and creative mind to make the most even out of the exits.

Convert site exits to customers by having an optimized exit page. Need to optimize your website for maximum sales? Please see our Search Engine Optimisation Service or you can apply for our Free SEO Analysis. For more information, please contact our SEO Experts.