How Your Ads Are Ranked In Google

Just like the organic search listing, Google AdWords has place value in the quality standards of an ad for its placement on the search result. Today, it is not only the bids that matter. Google has integrated a new formula that measures an ad’s relevancy to affect its placement on the sponsored listing result.

AdRank Formula

The formula is called the AdRank. How is this computed? The maximum bid is multiplied by the click through rate. The result is the AdRank. By improving the ads’ click through rate, advertisers can get their ads on a better placement on the Sponsored Listing result without the need to increase the bids.

This formula encourages advertisers come up with good ads. In the same manner, it also increases the online users’ satisfaction with the sponsored listing. To ensure your ads’ better placement, you must maintain a click through rate of at least 0.5%.

Google wasn’t too happy with the old formula so they revised it again, this time including other relevancy factors like the assessment of landing page and site quality. This ensures that advertisers make their landing pages accessible to crawls.

How To Get Better AdRank

Because of these new changes, advertisers must make do the following to ensure a better ad placement and ranking:

• Improve the quality of the ads. Create ads that will attract and convert online users to customers.
• Improve keywords – also include negative keywords - to increase click through rate or CTR.
• Optimise landing pages. Remember the search engines are giving value to the relevance and quality of the ad’s landing page.
• Improves website’s quality. Google looks at the quality of the website as part of its quality standards in identifying the rank of your ads.

These things will help you get your ads to a better placement on the search results. The better your ads placement is, the higher is its chance to be visited by your target market. And there is nothing better than increasing your ad’s rank without having to shed out additional cash.

Google AdWords is the common resort of online advertisers for website promotion. Sure enough, Google can display your ads to your target market in a matter of seconds. To be able to maximize the power of Google AdWords, you need to hold on to different advertising techniques. You will get more profit if you pay less and get more. This is the reason why your ads should perform well in terms of AdRank.

Maximize the benefits of Google AdWords by improving your ad’s ranking. Need an AdWords Expert’s help? Please see AdWords Management Services or apply for a Free PPC Analysis. For more information, please contact our AdWords Specialists.