How to Have Testimonials that Increase Conversion Rate

Conversion Rate

Have you disregarded the conversion rate of your site over its traffic? Conversion rate is equally important and needs the same attention as traffic. What is a conversion rate? It determines the rate at which visitors are converted to customers. A site that has a good conversion rate is one that generates sales after just a few hits. As you aim for good traffic, aim for good conversion rate, as well.

There are many factors that contribute to a good conversion rate. One factor is the site’s copy. The other is the content. Aside from these, there are still many more. But there is one thing that you may have disregarded but proves to be effective in gaining good conversion rate. Curious?

Testimonials’ Impact on Conversion Rate

I am referring to testimonials as one of the many factors that determine a better conversion rate for a particular site. Sites that have utilized testimonials can attest to the beneficial results of their conversion rate. There are those who don’t believe that testimonials work. Why? Basically because they have not tried it yet.

How to Get Effective Testimonials

A site with lots of effective testimonials will definitely have better conversion rate. The more the better – as it always said! How will your site have effective testimonials?

You can try sending your customers with a questionnaire driving them to tell how satisfied they are with your products and services. Remember to be specific and brief on the questionnaires – don’t bore your customers by letting them answer a whole book of questions. Remember that your customers may be very busy individuals and they may not have just enough time.

You must include relevant information in the questionnaire. You can do this by asking pertinent questions like how they know about the product or service, the specific ones they have purchased, how satisfied they are, and other questions of the same kind. This way, the testimonials your site will have are not bombarded with mere adjectives like excellent, terrific, amazing, etc. Instead it will be testimonials that carry valid explanations as to why customers choose your products and services.

Why are Testimonials Important?

Testimonials are important to tell other visitors that your products and services are really effective. Take note that not all visitors trust everything that you say on your site about your products and services. Therefore, you need to build up your own credibility – in here testimonials are very important.

The testimonial is a great convincing factor to radically convert your site visitors to potential customers. It gives your visitors additional reason to purchase your products and services.

Why not try generating more testimonials and see how it can dramatically change your conversion rate. Check whether testimonials are really effective – you can do this by comparing your site’s conversion rate before and after adding testimonials.

Increase your site’s conversion rate through testimonials. Building your site’s credibility paves the way to converting more visitors to customers. Get to know your site's conversion better, please see our Conversion Tracking Service or contact our Web Marketing Specialists.