Is ChaCha The New Google's Rival

Google and the other search engines are the primary resorts of online users searching for particular information from the internet. The fast results generated by the search engines make them an ultimate internet searching machines. Among the many search engines today, Google has an established name and is used worldwide.

But will Google be threatened by ChaCha? ChaCha is a new search engine on the internet today. Just like the other search engines, ChaCha deems to help online users come up with the most relevant information pertaining to their queries. However, ChaCha offers real time results from human beings.

It is powered by human intelligence. It has a team of online guides composed of experts on different fields of information. There is large number of guides which can be classified into apprentices, master and elite. The apprentice refers to the new guides while the latter two refer to the “pros”. Nevertheless, ChaCha leaves the online users with the choice of either using the live guides or not.

While Google uses its unique algorithm to gauge the importance of a website, ChaCha, on the other hand, uses social searching technique to measure the importance of websites. But just the same Google and ChaCha are both using ranking techniques in their search results.

Will ChaCha be threatening other search engines like Google? ChaCha has a good start. It has its own hook to online users. This Indiana based search engine may post rivalry to other search engines like Google some time in the near future if it can make the live search experience fast, reliable and effective.

Because ChaCha uses human intelligence or live guides, it may be difficult to be duplicated by other aspiring search engines. However, its success will be determined by how the online users respond to its services. After all, the online users will be the ones to experience the “live search”.

Internet marketing specialists will be looking into the performance of ChaCha to identify how it will be beneficial to their websites. Just like Google, ChaCha also offers advertising opportunities which is an advantage to internet marketing experts, online advertisers and online business owners.

ChaCha, Google and the other search engines all wish to help the online users and make internet searching easy. As long as they all stick to their individual search engine missions, online users will be benefited in many ways.

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