Link Quality Over Link Quantity

Once you have set up your website, the next step is to market it on the internet. In web marketing, links always come as a priority. Web marketing experts believe that links are vital in achieving a successful online presence especially with the search engines. The search engines look at links as votes of a website’s importance.

The more incoming links a website has, the more it becomes popular on the search engines. And surely search engine popularity means a lot. But don’t be too impulsive in getting incoming links. The search engines want more links but it only wants quality links. It will be useless spending time in collecting non relevant links to your website. They won’t make a difference in your website’s ranking on the search engines and worst, they might just get your website penalized.

Finding Quality Incoming Links

Web marketers should be cautious in building their website’s link popularity. Remember to get only quality links if you aim to increase your website’s ranking and popularity on the search engines. What should you be looking for in a potential incoming link? What factors should you consider to ensure that you get only quality links for your website?

• Anchor Text




The search engines look at the anchor text or link text of the incoming links. The anchor text should say something relevant to the web page it is pointing to. If the target page of the link is web marketing services, the anchor text should say something about web marketing. Sample anchor text could be “web marketing”, “web marketing services”, “web marketers”, etc.

• Link Age




The search engines put more weight on older incoming links. The age of the link reveals the importance and validity of the link. New links don’t have too much value as they haven’t proven their worth yet.

• The Page Of The Links




Look at the page where the incoming link is placed. If the page isn’t accessible to the search engine spiders, what’s the use of having that link? The search engines put value in the web page containing the incoming link. They look at the PageRank and at the same time, the total number of links on the page.

• Domain




The search engines are also looking into the importance of the domain giving the link. If the domain is relevant and has high PageRank, the more value will be placed on the link.

As you achieve more incoming links to your website, aim for quality as well. It isn’t the quantity of the links that matters, it is the quality. A hundred quality links is far better than a thousand irrelevant links.

Quality first before quantity in link building. Need to generate quality incoming links to your website? Please see our Link Building or you can apply for our Free Website Analysis to know what your website needs. For more information, please contact our Web Marketing Specialists.