More than Just the Search Engines - Promotional Strategies

No matter how good your site is, if there are no visitors to admire it; it is still useless. Millions of websites worldwide compete for traffic. How will you battle millions of equally relevant and good sites? You got to have an armor – promotional techniques and strategies. Listed here are some helpful strategies to get your site more traffic without depending too much on search engines.

• Be listed on online directories.



Look for directories related to your own site. Add a clickable link to your website (and email if possible). There are free directories and paid directories – though it’s worth paying the fee for a relevant link. There are online yellow pages directories which you can utilize, as well. You can opt to pay a small amount for enhanced listing – the advantage of which is that your site appears on top of other listings. For sites that offer services like consultancy, there are referral directories available online.

• Find link partners thru Link Exchanges



If you want more sites to link to your own website, you can turn to link exchanges. You have to create a reciprocal link in exchange of the “vote” that a certain site will give you. Be sure to look for sites that are closely related to your site – probably sites that offer the same line of services or products as your site. One tip worth remembering is this: If you want your site’s traffic to stay or come back to your site, open the links in a new browser window or you can use a JavaScript to make another window with no address bar on it. A little trick will do!

• Paid Advertising



Target – may be overused in online advertising but always work good. Target and target again and exert some considerable effort in finding out your most productive and effective keywords thru in-depth research of your traffic logs. Paid advertising will take your site to the top of search engine listings. Paid advertising is an indispensable option for instant visibility and traffic and works best for those with larger budget.

• Referral Strategy



The referral your site gets weighs much more than your own form of advertisement. To make use of the referral strategy, include a “suggest this site” or “recommend this site” button or form on your website. The more recommendation or referral your site gets, the more traffic you should expect for.

• E-mail Technique



E-mail can be a good marketing tool when done accordingly. First, you need a signature file that will be automatically included at the end of every message that you will send. The signature file must carry all relevant information about your company or site. It must include your name, company’s name, short description of your service, contact no or email and of course, the URL of your site.

Points to Remember in E-mail Strategy
Remember to put http:// before your URL and mailto: prior to the email address. This is to make sure that these items will be clickable for the recipient.
Never send spam mails. Your emails must be via a targeted e-mail service.
Join email discussion groups and thru this you will be able to gather numerous contacts. Just make sure that the group you will be contributing on is related to your own expertise. Otherwise, no one will be impressed and no one will ask for further information about you and your site.

Promoting your website is not at all times dependent on search engines. If there are some things you can do to help your site gain more traffic, don’t wait…do it! These strategies have helped numerous websites generate an impressive traffic. Now it is the time that they help you!

Promote your website and gain more traffic. We can help you. How? Please see our Web Marketing Services or apply for a free Website Analysis.