New PPC Strategies For Higher CTR

Unlike other pay per click programs, AdWords doesn’t solely depend on the bid for the positions of the ads. For other PPC search engines, the higher your bid is, the more your ads will be able to get the top position.

AdWords differs in such a way that it considers another factor in computing the position of the ads. The factor involved is CTR or click through rate. It is part of Google’s algorithm in computing for the position of the ads. The higher the CTR, the higher the rank. This is the reason why ads need higher CTR in Google AdWords.

With AdWords, it is possible for you to rank high and pay less. CTR refers to the number of clicks your ads received from the number of times the ad is displayed on the search results. To grab the opportunity that AdWords offer, you need to increase your ads’ click through rate.

PPC Advertising Strategies

There are several advertising strategies that are said to make your ads clickable or attractive to clicks. However, not all strategies bring out the best results. Some of the strategies are already obsolete and may not be any good when used today.

The demands of the internet and the online users vary with time. Strategies that may be effective before may be less effective now. Most advertisers can relate to this fact as they have probably experienced getting fewer benefits from the same old techniques.

New PPC Strategies For Higher CTR

Here are two of the latest Pay Per Click advertising strategies that will make your ads stand out from the rest. These strategies will eventually increase your ads’ conversion rate, which means, there is a higher chance of appearing on the top of the search results without having to pay the usual cost it should have required.

• Be Unique.



After you have researched for the keywords and phrases that you want to rank your ads on, conduct a simple ads research. Search for your keywords and have a look at the PPC ads on each keyword. Notice how similar the ads could be. What you need to do is create ads that are totally unique. You can say the same things as the other ads but present it on a unique way. If you notice that most of the ads are wordy, keep yours very short. That will catch online users’ attention.

• Use Numbers.



Numbers always attract people’s attention. Use numbers in your Pay Per Click ads. The most logical number to include in your ad is the price of your products and services. If you think your prices are high enough to catch attention, then you can include other numerical figures like how many days the special offers will last.

These new Pay Per Click strategies ensure that your ads are clicked. They promise a higher click through rate. When done properly, they can increase your ads’ CTR in no time.

CTR can take your ads on top position in AdWords without paying more. Need an expert’s help in online advertising? Please see our PPC Services or apply for a Free PPC Analysis. For more information, please contact our PPC Specialists.