nPresence Resources - PPC Advertising Vs Article Marketing

There are several web marketing strategies believe to yield positive results like higher search engine ranking, site traffic and site popularity. Among the many web marketing strategies, two holds the spotlight: pay per click advertising and article marketing.

Pay per click advertising allows web marketing specialists to pay for their site traffic and hopefully their conversion rate. On the other hand, article marketing allows web marketing specialists to submit optimized articles to hundreds of article directories for quality one-way incoming links.

Which is a better web marketing strategy then, pay per click advertising or article marketing? Both pay per click advertising and article marketing have their own advantages and disadvantages. Let’s get a clearer picture by comparing the two web marketing strategies.

Advantages

The advantages of pay per click advertising and article marketing are compared on the table below:

Pay Per Click Advertising	Article Marketing
The advantage of pay per click advertising is its easy set up. In just a matter of minutes, web marketing specialists can set up a pay per click account and see their ads running almost as instantly.	One of the advantages of article marketing is that it delivers the most targeted traffic or site visitors.
Pay per click advertising allows web marketing specialists to take full control of the keywords and keyword phrases by which their ads will appear.	Article marketing provides an informative content to online users and thereby can generate higher sales leads.
Pay per click advertising allows web marketing specialists to control the amount of their bids for the keywords and keyword phrases.	Article marketing is totally free!

Disadvantages

The disadvantages of pay per click advertising and article marketing are compared on the table below:

Pay Per Click Advertising	Article Marketing
Pay per click advertising is not free. You have to pay a particular amount for every click or hit generated by your ads.	Article marketing is time consuming. It takes time to find article directories and the same time is consumed in submitting the articles.
There is always the issue of click frauds.	Writing articles need skills and again, time!

Pay per click advertising and article marketing has their own advantages and flaws but one thing is for sure, they both aim to help your website gain higher search engine ranking and traffic. The best way to maximize them is to use them together. Submit articles to article directories while still maintaining pay per click ads.

Pay Per Click advertising and article marketing, when used together, create maximum search engine ranking. Need a higher search engine ranking? Please get in touch with our Web Marketing Specialists or apply for a Free Website Analysis today!

PPC Advertising Vs Article Marketing

Advantages

Disadvantages

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