PageRank Vs Site Traffic

Browse over several web marketing articles on the internet and be prepared to read “link to high ranking sites” a hundred times. This is because most of the so-called web marketing experts consider PageRank as the number one factor that determines a website’s success. Trading links with high ranking websites will gradually increase your website’s rank as well.

Although there is truth to this, is it justifiable that webmasters think of PageRank alone? Will getting higher PageRank for a website answer the need for online sales and website’s success? If you are one of those webmasters who have become so engrossed with PageRank, think again. What about the site traffic?

As you aim to get higher PageRank for your website, try to achieve higher number of site traffic as well. After all, it will be easier to generate more site traffic than get to the top of the search engine result pages or SERPs.

PageRank or Site Traffic?

Then what should you prioritize now, getting higher PageRank or getting more website traffic? First, you must look at the reason behind your website’s existence. If you think that higher PageRank will take your website to the top of the search engine results pages or SERPs, then go trade links with higher ranking sites and get the benefit of the PageRank share.

However, be open to the truth that getting to the top of the search engine results is not as easy as ABC – especially if you intend to compete for the highly competitive keywords. If you want to get the top position in the search results for the keywords “web marketing”, remember that there are millions of other websites who share the same desire as you. That means there will be a very tough competition.

On the other hand, generating traffic to your website may be as challenging as getting higher PageRank but it always pays off. Your website’s conversion rate and potential customers depend on the site traffic and not on PageRank. Your website may not have a PR10 but if it generates thousands of traffic, it can be considered successful.

Conclusion

There is nothing wrong in aiming to hit the top position on search results by getting as high PageRank as possible. But there’s more to websites than getting higher PageRank. The best thing to do is to generate more site traffic, at the same time, increase your website’s PageRank. This way, you get all the benefits of your website’s online presence.

PageRank and Site Traffic must both be considered vital in a website’s success. Need higher PageRank or more Site Traffic to your website? Please contact our Web Marketing Specialists or grab the Free Website Analysis today.