Performics On Google

After Google purchase DoubleClick, an online advertising and search engine marketing company, it will have its own search engine optimisation (SEO) service under DoubleClick’s Performics. This has made an issue among webmasters and web marketers. Google is looked up to for its fair ranking of websites on its search results but will this credibility remain if it already has its own SEO company?

Performics And Its Effects

Google is widely used for its relevant search results. Google ranks websites according to their importance for a given search term. For years, they have kept their ranking algorithm safely sealed. As a search engine, it is expected to provide unbiased treatment to websites. Algorithmic results should be fair and relevant.

The issue with Performics is that it offers search engine optimisation service. It aims to help websites get better rankings and visibility on the search engines like Google. How can Google put a balance between its search engine algorithm with its SEO service? If Performics optimise a website and the website appears on the top of Google search results, there will be so many issues that will arise with it.

People will start thinking about search result manipulation. How can Google maintain its credibility in terms of providing unbiased search results when it is gaining profit in helping websites rank high with it? Google owns the algorithm it uses to rank the websites. The ones assigned to optimise website for Performics is from Google as well. How can we be so sure there is no “manipulation”?

How about the other SEO companies? If I have a website that I want to get optimised for Google, I’ll run into Google Performics. No doubt the same thing goes for most websites. Why will you run to other SEO companies when the search engine you want to rank high on offers SEO services? This may cause closures among other SEO companies.

Conclusion

We can try to believe that Google will still be fair – as it always was – in dealing with their SEO services and the search results. We can assume that someone who doesn’t know the algorithm will be the one to optimise the websites. But these are just assumptions and we will never know what goes on for real.

Google is a big name and it has all the right to do whatever it wants to do. As long as your website is optimised for it, there is nothing to worry about. It will still appear on Google search results for keywords of your choice. It doesn’t matter what SEO company optimised your website as long as you know what or who to target and how to do it.

An optimised website gets better ranking and visibility on Google search results. Need to optimise your website? Please see our SEO Services or you can apply for a Free Website Analysis. For more information, please contact our SEO Specialists.