Personalised Search Results

The personalised search result has brought dilemma to web marketers and webmasters. How can you optimise a website for your target market when the search engines present different search results based on the searcher’s interest?

Personalised search result or PSR refers to the method of presenting search engine results depending on searcher factors. Google is the first search engine who is looking into personalised search results. How can Google personalise its search results?

Google and Personalised Search Result

Google uses services that will identify the interests of individual searchers. These services will determine what search results to present the searcher. Here are some of the Google services that will be used for personalised search result:

• Search Results – Google will be able to identify what the user has clicked and what he has ignored among the listings on the search results. Through this, Google will be able to tell what appeals to the interest of the searcher.



• Bookmarks – Goggle identifies the websites and links that the individual searcher have bookmarked. The searcher’s bookmark account reveals his interests.



• Google Personal Homepage – Whenever someone added something on the page, it reveals something about him.

These three services will reveal something about the online searcher, thus, giving Google the information that it can use for the personalised search results. So if an individual user has searched for PSP and his interests point to online shopping, Google will give results that pertain to PSP shopping.

Websites and Personalised Search Result

The personalised search result poses benefits to online searchers. By personalising the result, the searcher is ensured that he will get results that he is actually looking for. How about the websites? Are their search engine optimisation campaigns and efforts doom to futility?

The personalised search result may have some effects on search engine optimisation campaign; however, if the search engines decide to use it, we can’t do anything about it. Webmasters and web marketers should find of ways to turn the benefits on them. One way is to make the website easier to bookmark.

Incoming links should also target specific interests and market. Find directories and websites that offer links to the specific interests that you want to target. Targeting geographical area in your links will also help you achieve better search engine ranking even with personalised search results. As long as your website is optimised for your target market, there is nothing to worry about. After all, during the optimisation process, you have also put into consideration the interests of your target market.

Personalised search result is customised based on the searcher’s interest. Need to optimise your website based on your target market’s interest? Please see our SEO Services now or apply for a Free SEO Analysis. For more information, please contact our SEO Experts.