Pros and Cons of Article Syndication

Allowing other websites to publish your articles is a cost effective way to build your website’s brand and get one-way incoming links. Are these benefits worth the value of your articles? Let us take a closer look at the pros and cons of article syndication.

Pros of Article Syndication

Website promotion is crucial for your website’s survival amidst the tough demands of the internet industry. To get higher return on investment, it would be smart to use cost-effective methods of promoting your website on the internet. One of these cost-effective methods is article syndication. Aside from the free website promotion, you will get the following benefits from syndicating your articles:

• Traffic Generation



Sharing your articles on other websites allows you to reach a wider range of online users. If your articles are syndicated on several websites, your website will most likely receive a higher rate of site traffic. This is due to the fact that your articles carry a resource box with your website’s link on it. But for this technique to work, your article should have excellent quality. Otherwise, nobody will read it and no one will be taken to your website.

• Boost PageRank



Google counts link as a vote to a website. If your articles are syndicated by several websites, naturally your website will have many links pointing to it. Google will measure the PageRank share of your articles and thereby increase your website’s PageRank.

• Brand Building



Article syndication builds your company’s reputation. Your articles will speak for your company. When they are syndicated by many websites, your name or your company’s name will become popular on the internet, thereby building your brand.

Cons Of Article Syndication

Just like anything else, article syndication has its own downsides as well. Here are some of the cons of article syndication:

• Article Revisions



There are webmasters who modifies a syndicated article. Once you allow them to publish your articles, they seem to believe they have all the rights to your article. Some of them don’t include your article’s byline making the syndication worthless.

• Mirror Issues



The search engines abhor mirror sites. When your articles are syndicated to several different websites, it appears that you are the mirror of those websites. The search engines will then drop your PageRank. However, the possibility of this danger is quite low but it is better to stay safe.

• Search Engine Spamming



Although you are not personally spamming the search engines, if your article appears on a website that is spamming, you might be associated with the spam issue. This is a serious concern especially if you can’t track who’s syndicating your articles.

Article syndication has its fair share of pros and cons. In the end, it is still your decision that matters. If you think this internet marketing strategy will be of help to your website, then go on with it. If you’re in doubt, don’t do it.

Article syndication has its advantages as well as disadvantages. Need more internet marketing advices? Please see our Web Marketing Resources. For our services, please see Web Marketing Services or apply for a Free Web Marketing Analysis. Contact our Web Marketing Experts for more information.