Reciprocal Linking Frauds Detected

Is reciprocal linking gone? Some search engine optimization experts think so, although other web marketing experts still believe in it. To some internet marketing specialists, reciprocal linking is still beneficial. If you are one of those webmasters or web marketers who plan to use reciprocal linking, here are some things that you have to consider.

Purpose of Reciprocal Linking

Reciprocal linking is a web marketing strategy used by internet marketing experts for the purpose of increasing a website’s search engine ranking and traffic. Each of the incoming links, that a particular website receives, serves as vote to the website. In reciprocal linking, you vote for your reciprocal linking partner while your reciprocal linking partner also votes for your website. Reciprocal linking is therefore a reciprocal voting.

In reciprocal linking, the quality of the incoming links pointing to your website is very important. An incoming link from a high ranking website is considered a valuable link in reciprocal linking. The more valuable incoming links your website receives, the higher your search engine ranking will be.

Beware: Reciprocal Linking Frauds

Reciprocal linking, as a popular web marketing strategy, is a favorite object for fraud. There are cases when some websites agree to be your website’s reciprocal linking partner but in the end, they make ways to make a one way link pointing to their websites. How do they work on this?

• No Back Link



This happens when your website’s reciprocal linking partner asks for a link from your website in exchange of a back link. When you have already linked to their website, they won’t give your website a back link. Thereby, giving their websites a one way incoming link.

• Invisible Back Link



There are times when some websites make your back link invisible to the search engines. They use JavaScript to hide the back links. There are times when your reciprocal linking partner uses the rel=”nofollow” attribute which makes the search engines ignore your link.

• Redirect Script For Back Link



Some reciprocal linking partners use a redirect script to hide the back link pointing to your website. The back link which is supposed to take the search engines and online users to your website actually points to another page on the reciprocal linking partner’s website. This way, the back link pointing to your website is not recognized by the web crawler, making it a useless link.

Conclusion

Reciprocal linking can still be effective if performed properly. Avoid being a victim of these reciprocal linking frauds. As you pursue reciprocal linking, be very aware of these reciprocal linking tricks to ensure you only get the positive results from reciprocal linking.

Reciprocal linking can still yield positive results. Our Search Engine Optimization Specialists can help you! For more of reciprocal links, please apply for an SEO Analysis. It’s free so apply now!