SEO For Web Design

Search engine optimization is not merely optimizing web content, soliciting more inbound links, optimizing page titles and including keyword rich Meta Tags. Part of the overall search engine optimization process is the web design.

How can you optimize a site’s web design? More than just looking good, an effective web design is one that has a search engines friendly structure. Optimizing web design is done for the purpose of making your website more navigable and spiderable for the search engine spiders and crawlers.

Elements of a Search Engine Friendly Web Design

Here are four of the most important elements of web design that you must take into consideration as you endeavor to achieve a more search engine friendly web design:

• HTML Codes



To ensure the effectiveness of your website’s design, make sure that your HTML codes adhere to the HTML standards widely accepted on the internet. The use of HTML codes that do not comply to the recognized HTML standards will make it difficult for the search engine spiders and crawlers to spider the entire website and index it. This implies that it would be impossible for a website using non-compliant HTML codes to rank well on the search engines and its result pages.

• CSS Stylesheet



CSS Stylesheet allows you to standardize the overall appearance of your website. It is advisable to use the external CSS Stylesheet rather than the internal CSS stylesheet. Why? Because external CSS Stylesheet allows your HTML codes to be concise. If you want to optimize your web design, use external CSS Stylesheet.

• Navigation Menu



In using multiple-level navigation menu, separate the HTML coding from the Javascript. You can do this through the use of external Javascript file. An effective web design optimization recommends this separation rather than the usual navigation menu in Javascript.

• Graphics



You can use graphics in your website; however, minimize the file size of the images you will upload. And remember that the search engines prefer text rather than graphics so you should avoid using a lot of graphics on your website especially on the top portion of the page.

These elements must be carefully taken into consideration in the optimization process of your web design. They are all necessary for your website to appear attractive; however, proper use is still a requirement. These elements alone will not be able to give your website a higher rank on the search engines or drive countless visitors to your site; but these elements when used accordingly will be the factors to achieve your website’s success in terms of web design.

HTML Codes, CSS Stylesheet, Navigation Menu and Graphics must be optimized to create a more search engine friendly web design. Need an optimized web design? Please see our Web Design Service or apply for a Free Website Analysis.