SEO Strategies For Image Optimisation

The search engines put value in images; however, they are not able to read through images. As a webmaster, you must tell the search engines about the images. A number of search engines, including Google, offer image searching. This means that an online user can reach your website through the images that your website has.

But because images are not readable by the search engine spiders, it is the duty of the webmaster to optimise the images to make them search engine friendly. Search engine optimisation (SEO) covers all aspects of website including web design, content and even images. How do webmasters and web marketers optimise images for the search engines?

Website Images Optimisation

Images optimisation is crucial if you want to get benefits from the images you place in your website. If the search engine spiders can’t read images, then you must tell them exactly what your images are all about. Here are 3 effective search engine optimisation strategies to help you optimise images:

• Using Alt Image Text




The Alt Image Text describes the image or the picture for the search engine spiders. It tells the search engine spiders exactly what the image is all about. It is important that the Alt Image Text contains relevant keywords pertaining to the overall topic or theme of the image.

• Keywords On The File Name




The search engine spiders also go through the file names of the images, thus, it is necessary to include keywords in the file name. Always remember to include keywords in the file names of the images to ensure that your website is getting spidered and indexed for the right keywords.

• Page Content Surrounding The Image




The content surrounding the image must be well optimised for the right keywords. Somehow, it should say something about the image. The search engines like Google sometimes determines what an image is about through its surrounding texts.

There are lots of search engine optimisation resources urging everyone to avoid using images in web pages. They have justifiable reasons for doing so. But when an image is optimised for the right keywords, there is nothing to worry about not being spidered or indexed by the search engines.

Websites with images can still rank high on the search engine results pages or SERPs as long as the images, along with the website content and design, are optimised. These search engine optimisation (SEO) strategies here will help webmasters and web marketers optimise website images.

Optimise images to deliver positive results. Need to optimise your entire website? Please see our SEO Services or you can apply for our Free SEO Analysis. For more information, please contact our SEO Experts.