Search Engine Optimisation Gone Wrong

Search engine optimisation (SEO) is considered as the most cost effective ways to market a website on the internet. It helps a website rank high on the search engines, generate targeted traffic and increase profit. But the fact is that not all search engine optimisation endeavours end up being successful. What happens when SEO has gone wrong?

• SEO Website Design




When designing a website, proper search engine optimisation techniques must be utilised. A poorly designed website will not be able to achieve its goals. It will not be attractive and navigable for the site visitors. And think about it, who would want to browse over a website with no optimised structure?

• Linking Gone Bad




Some web marketers want to leverage their linking efforts with immediate results. They wanted to get as many links as possible in as little time as they can. This leads to getting links just from any website irregardless of the quality. While it is a fact that the search engines, especially Google, put high value on links, they only favour the quality links. It is actually the quality of the links that matter to the search engines. One more point is that getting many links overnight or too quick can trigger the red flags from the search engines.

• Keywords Inclusion Gone Bad




The search engines are always in the lookout for relevant keywords. This is the reason why search engine optimisers need to include keywords in their websites. However, when keywords inclusion has gone bad, it can pull the website down the search results or worst it can caused a website to get penalised. So how can you tell when keyword inclusion has already gone bad? Some search engine optimisers stuff their websites with loads of keywords totally compromising the meaning and quality of the website content. Others use hidden texts containing keywords. These are tricks that won’t do any good to a website in terms of search engine optimisation.

• Search Engine Cloaking




Urged by the desire to impress the search engines, some search engine optimisers present a different version of a website to the search engines. The version is highly optimised for the search engines alone. What happens is that there are two versions of the website, one for the online users and the other for the search engines. This is a black hat SEO technique that the search engines abhor and it has a corresponding penalty.

When search engine optimisation has gone bad, the result is penalty, search engine banning, lost traffic and sales. So when performing search engine optimisation, always make sure that you are doing it properly and within the search engines acceptable terms.

When SEO has gone bad, the website will suffer. Need to optimise your website properly? Please see our SEO Services or you can apply for our Free SEO Analysis. For more information, please contact our SEO Experts.