Search Engine Spamming - Intentional or Not Yields Penalty

Webmasters and website owners who utilize search engine optimization may have been search engine spamming unintentionally. This is true especially to those webmasters who are not totally aware of what are considered as search engine spamming. What’s disturbing here is that these webmasters continue what they are doing not thinking about the possible penalty their websites could have – all because they didn’t know they were already search engine spamming.

There are webmasters who intentionally incorporate search engine spamming techniques in their search engine optimization to trick the search engines and instantly increase their sites’ ranking. They do deserve penalty from the search engines, right? But how about those who use search engine spamming unintentionally? The penalty remains the same! So the best thing to do is to be familiar with the search engine spamming techniques and avoid them at all times.

What is Search Engine Spamming?

Search engine spamming is a technique used to trick the search engines in order for some websites to rank well on inappropriate search results. Webmasters who use the search engine spamming technique create irrelevant web content that appears on a highly visible position of the search results. However, search engine spamming does not adhere to the rules set by the search engines so it normally results to penalty and worst – site banning.

Search Engine Spamming Techniques

For those webmasters who have no idea they are already spamming the search engines, here are the most common forms of search engine spamming techniques you need to look out for. If you are using these techniques now, stop it! And if you haven’t used any of these techniques yet, continue avoiding them.

• Hidden Text



If you use texts of the same color to the background of the web page – thereby making them hidden from the eyes of your site visitors – you are spamming the search engines. These hidden texts that contain mere keywords will be the cause of your website’s penalty so avoid it!

• Doorway Pages



This search engine spamming technique works by optimizing a particular page to rank well on the search results. This page, also called the doorway page, contains loads of keywords (which is another spamming technique – keyword stuffing). And the doorway page leads to a completely different website when clicked.

• Link Spamming



Are you currently joining link farms? You shouldn’t because this is a trick that the search engines hate. Link farms are considered as irrelevant links and joining them will just get your website penalized and worst – banned from the search engines.

There are still other search engine spamming techniques you should definitely avoid. The ones listed here are the most common and mostly used. At all times, avoid them. Don’t be penalized for spamming unintentionally.

Search engine spamming will do more harm than good to your website to avoid it. We offer SEO Services that do not spam the search engines. Trust only the true SEO Experts! Apply for a Free SEO Analysis now!