Step By Step Keyword Research Process

Keywords are key factors in a website. They target the right market and location. The search engines put high value on keywords. They rank websites partly based on the keywords that the website is optimised for. Thus, when optimising a website for the search engines and the target market, keywords are vital.

Search engine optimisation (SEO) experts understand the importance of keywords in a website’s online success. To get the most relevant keywords to optimise a website for, search engine optimisers need effective keyword research. This makes keyword research a crucial part of the search engine optimisation process.

Keyword Research As Part Of SEO

Anyone desiring to optimise a website effectively for the search engines and the target market needs to perform keyword research. But how does someone get through the keyword research process? Here are the steps in keyword research:

1. Keyword Brainstorming




This is the first step in keyword research. Think of the keywords that your target market will most likely use when searching for anything related to your products and services. The secret is to think the way your target market thinks. Also include some alternate spellings or keywords for your keyword list.

2. Keyword Survey




Look at the details of the past site visitors that the website has. What keywords did they use? Which keywords resulted to higher conversion? Work your list around these converting keywords. Keyword survey will help you build a list of relevant and effective keywords that you can use in optimising your website.

3. Keyword Tools




To continue building your keyword list, you can opt to use a keyword tool. There are actually a number of keyword tools that offers useful results. These tools will help you get a list of more relevant keywords including some statistical data about them.

4. Keyword Selection




From the long list of the keywords that you have gathered from your keyword brainstorming, survey and tools, choose the most relevant and effective ones. Trim down the number of keywords, eliminating the others which aren’t too much relevant and yielded poor search statistics.

5. Website Optimisation




Now that you already have an effective keyword list, it is time to optimise the website for those keywords. Check the performance of the keywords once in a while to ensure that they are working just as you expect them to.

Keyword research is one of the foundations of search engine optimisation. The inability to perform keyword research results to poor search engine optimisation outcome.

Keyword research helps ensure a successful search engine optimisation process. Need to optimise your website for the right keywords? Please see our SEO Services or you can apply for our Free SEO Analysis. For more information, please contact our SEO Experts.