Steps In Keyword Research

Successful webmasters will agree that keyword research is one of the main ingredients of an effective search engine optimisation campaign. Keyword research helps webmasters arrive at the right keywords for their website. It is important that webmasters target the right keywords on their websites to ensure that online users find them. Proper keyword targeting also ensures a website appears on the search engine results for keywords related to the website.

So how do you find the right keywords for your website? Here are the simple steps:

• Plan out keyword research.



Keyword research needs planning. Don’t assume that just because you know what your website is all about, you can already arrive at the best keywords to target on your website. It is hard to predict how your site visitors will find you. It is vital that you carefully plan out the whole research activity before going through it.

• Build the keyword list.



In building the keyword list, don’t depend on your own set of keywords. Remember it is not you whom you are targeting, it is your site visitors. Therefore, you must think of the words that the potential site visitors may type into the search engine boxes if they come looking for your website, products or services. Here are some tips in building the keyword list:

• Start with brainstorming. Take it slowly, don’t be on a hurry. Building a good keyword list needs enough time of barnstorming and analysis.


• Generate as many relevant keywords as possible covering the entire products and services you are offering.


• Ask acquaintances for ideas regarding what keywords to include in your list.


• Use Keyword Research Tool



There are several keyword research tools that will help you analyze the popularity and relevance of the keywords you have generated. These tools will help you trim down the number of keywords to the most relevant one. Using keyword research tools, you will be able to build a list of keywords that will deliver the most qualified traffic to your website. Keyword research tools can give you the following information:

• Keyword popularity.


• The number of times a keyword is searched for on a daily basis.


• The conversion potential of the keyword – how many keyword searches were converted.


• Finalize the keyword list.



After using a keyword research tool, you end up with the most relevant, popular and highly searched for keywords for your website. You can now create a final list of the keywords that you are going to use in your website.

These steps will help you arrive at the most targeted keywords to use on your website. Targeted keywords ensure that your website appears on the search results for keywords related to your website. Furthermore, it increases your website’s chance to rank high on the search engines.

Keyword research helps build targeted keyword list for search engine optimisation campaigns. Need to optimise your website? Please see our SEO Services or apply for a Free SEO Analysis. For more information, please contact our SEO Specialists.