The Benefits of Google Challenge

Google, being the top search engine today, is the primary goal of many websites. Millions of websites employ search engine marketing techniques to gain higher ranking and better placement on Google. Google is viewed as the key to generate load of traffic to a website. There is a point in doing so since millions of online users use Google to search for anything under the sun.

Many websites try to impress Google but it is simply hard to please. Marketing your website for Google may be a tough job especially for novice web marketers. Google puts forward several challenges to webmasters and web marketers before it will give you the credit and importance your website deserves.

The Google Challenge

How many webmasters panicked over algorithm changes? Or the mythical sandbox? These are just some of the challenges that Google puts on the shoulders of webmasters. Imagine having your web pages indexed but still your website is invisible on the search results. This could be frustrating especially when you have invested efforts on the optimisation of your web pages.

This is just one case of the fabled Google sandbox. Your website could be hidden on the sandbox for as long as 9 months. This means no appearance or very little appearance on Google search results. If you consider Google as the primary source of your website traffic, it could be very disappointing to be on the sandbox for nine months! This means you will have very little traffic and of course, low sales.

Why Would Google Put You In The Sandbox?

Some says Google does this to protect itself from spamming. Google changes its algorithm regularly and puts websites on the sandbox to lessen the cases of spamming. Some websites use spamming to manipulate their rankings and position on Google search results.

This could be a good reason for the sandbox. But how about those websites that don’t intend to spam? Why would legitimate website suffer the sandbox filter? Isn’t Google denying them the opportunity to have a successful online presence as soon as they can?

Google has its own reasons for its decisions. Its terms may be considered as challenge by many webmasters but in the end it will all be for the benefit of the websites and online users. Changing algorithms and sandbox filter is Google’s way of ensuring that the search results it produces are high quality.

Google’s challenges ensure high quality search results. Need to market your website on Google? Please see our Search Engine Marketing Services or apply for a Free Website Analysis. For more information, please contact our Web Marketing Experts.