nPresence Resources - The Internal And External Search Engine Ranking Factors

Getting higher search engine ranking is what all websites want to achieve. With a higher search engine ranking, a website can appear at the top of the search engine results pages or SERPS. This means that the website will get more traffic compared to all other websites. And more traffic leads to higher website conversion rate and online sales.

The search engines rank websites depending on many factors. The factors can be divided into two categories: internal and external. Internal ranking factors refer to those factors within the website or the web pages. External link factors refer to those that are off-page or outside the website. The main difference between the two is that internal link factors give the webmasters full control while external doesn’t.

When an internal ranking factor seems futile, the webmaster can easily change it. He can modify the factors whenever and however he wants. With the external ranking factors, the webmaster doesn’t hold any control. Although there are some factors that can be modified according to what the webmaster wants, for instance, anchor text.

The Ranking Factors Demystified

What are the ranking factors that affect the placement of websites in the search engine result pages? What do the search engines look for in a website? Here are two categories of ranking factors:

Internal Factors	External Factors
Web Page Titles	Incoming Links/Anchor Text
Content Headings	Relevance of Incoming Links
Alt/Title Attributes	Age of the Website And Its Pages
Anchor Text In Internal Links	Age of the Incoming Links
Pager URL	Number Of Traffic
Website Content	Hosting Server IP And Domain Name

There can be more internal and external ranking factors that the search engines consider in ranking websites. Presented here are the most common ranking factors. Other external factors can include the quality of the websites giving yours a link, quality of the links and their position on the link page.

Conclusion

Knowledge of the search engine ranking factors will help webmasters and internet marketers be on the right track in their search engine marketing campaigns. Getting higher search engine ranking is crucial. From it stems traffic, conversion and sales. When a website is on the top of the search results, its webmaster can only expect for the best.

The key to get these factors in your website is search engine optimisation. Website content and all web pages including the web design must be optimised to become search engine friendly. And another thing, an optimised website attracts more links. So when you have an optimised website, you will get all possible online benefits.

The search engines look for internal and external factors in ranking websites. Need to optimise your website for higher search engine ranking? Please see our SEO Services or you can apply for a Free SEO Analysis. For more information, please contact our SEO Experts.

The Internal And External Search Engine Ranking Factors

The Ranking Factors Demystified

Conclusion

How helpful was this information?

How helpful was this information?