Three P's Of Conversion

When people visit your website to purchase something or sign up for your newsletter, they are considered to be converted customers. Conversion is when your site visitor responded positively on your offer. It depends on the kind of website. It can be sign up registration for some or sales to others.

Conversion Rate is the percentage of your site visitors that are converted to customers. It can be used as a measure to gauge the success of your website and internet marketing campaign. Higher conversion rate means more sales and high profit. Because of this, website should aim for higher conversion rate.

How To Convert Visitors To Customers

Your website traffic needs all the information they need before they respond to your offer. If you website sells products online, you should provide all data that pertains to your products. Give your customers enough reason to purchase. You can stress on the benefits of purchasing the products you are offering in relation to your site visitor.

In creating a website copy that intends to convert site visitors to customers, remember the three Ps of effective copy:

• Persuasive



Your website copy must be persuasive. It should contain information that encourages your site traffic. It should arouse interest and influence an action.

• Peculiar



Your website copy must be peculiar. It should not be something that can be found on other websites – especially on the ones offering the same products as yours. Learn to be different. Think of creative ways that will put a distinct difference between your website and the others.

• Positive



Your website copy must offer positive benefits to your traffic. The more you stress on the advantages of your offer, the more your traffic will be encouraged to respond. Bring out the good points of your offer.

Conversion Tracking Techniques

To ensure you maximize the conversion potential of your website, think of techniques that you can use. Here are some suggestions:

• Include testimonials from satisfied clients – make this real as possible. A third party view will further encourage your site traffic.


• Offer discounts or freebies. This will serve as motivational factors that will eventually lead to traffic conversion.


• The copy must carry a direct link to the sign up page or the purchase page – if it is not found on the copy itself.

These techniques will help you increase your website’s conversion rate in no time. Work on your conversion and soon you will be surprised with the drastic boost in your online profit.

Conversion Rate measures the success of your internet marketing campaign. Need to increase your website’s conversion? We can help you. Please see our SEO Services or apply for a Free SEO Analysis. For more information, please contact our SEO Experts.