To Cloak or Not to Cloak!

Search engine cloaking can bring dramatic changes in your site’s rank position on the search engines. With a simple “trick”, your site is off to a better visibility and higher ranking position. By creating a simple “ghost page”, you can meet the search engines demand. And your site/page will definitely get the ranking it always aims for.

Is There an Advantage in Search Engine Cloaking?

Search engine cloaking technique has its advantages too. One is better ranking. The optimized HTML page that your site sends out to the spiders will be the key to the higher rank position. The optimized page will be identified as important by the search engines since it carries all the essential information about the page and it is specifically optimized for the search engines.

Search engine cloaking is also one way of guarding the source code of your page. How? No one will be able to see the source code of the HTML optimized page except the search engines’ spiders and you, of course. This way, your site’s competitors will not be able to copy the keywords, layout, content, etc. that allowed that particular page to rank high on the search engines.

You definitely would like to keep your codes to yourself; otherwise, all the other aspiring sites (your competitors) will copy the codes. If this happens, the competition will just be so tight.

Have you ever come across search engine ranking lessons that ask you to copy or duplicate the codes of other high ranking pages? This is basically the reason why you would want to protect your source code. In this reason too, the search engine cloaking technique will be a great help.

Is Search Engine Cloaking Technique Advisable?

Search engine cloaking technique has its own set of advantages; however, this can be a risky action to gain higher rank and better visibility. Long ago – when search engines are not yet too aware of cloaking – this technique really works well. It has helped many sites to gain better ranking on the search engines.

Today, search engine cloaking may not be as effective as it was before. This is due to the fact that the search engines are already aware of all these “tricks” that webmasters use to boost site’s rank and visibility. Since the search engines already know the trick, they are always on the look out for it by using some sort of technology to fight it.

This does not mean you should never use the search engine cloaking technique. It is really up to you. As long as you are careful in your endeavor to “trick” the search engines and are willing to take any outcome of the action, you can always turn to search engine cloaking for help in terms of ranks.

I will leave you with one question though – if your site deserves better ranking on the search engines, would you still need a trick?

Search engine cloaking can increase your site’s rank but are you ready to take the risk of “tricking” the search engines? We can help you increase your site’s rank without the burden of the risk, please see our Web Marketing Services or apply for a free Website Analysis.