Two Factors That Really Matter In Google Ranking

There are several search engines today. There are a lot of chances for websites to appear on search results. But not all search engine results matter. If the search engine providing the search result is not popular, there is no use getting a top ranking on its search result. You should market your website on the top search engines.

Among the top search engines, Google is considered to be the most popular. Everywhere in the world, Google is the number one option in searching online. It reaches millions of online users, thus, appearing on Google results is invaluable. This is the reason why all websites want to get to the top of Google search results.

Getting to the top of Google search results isn’t as easy as you may think of it. But if you are serious about getting to the top, there are only two factors that you should consider. First is your website’s Pagerank and second is your website’s incoming links anchor texts.

The PageRank Factor

If a website has a good number of quality incoming links, there is a better chance that it will get a higher PageRank. The PageRank of any website is determined by the quantity and quality of its incoming links. Google is the one assigning the PageRank. If your website is ranked high, chances are, it will appear at the top of the search results every time your keywords are searched for.

PageRank is Google’s way of measuring the importance of your website. The key to get a higher PageRank is to focus on acquiring more quality incoming links. It is advisable that you secure links from websites with at least a PageRank of 4.

The Incoming Links Anchor Text

If the quantity and quality of incoming links matter, so is the anchor text. Always aim for text links instead of image links. The anchor text of the incoming link pointing to your website must contain relevant keywords. If your website offers web marketing services and most of your incoming links use the anchor text “web marketing”, chances are your website will have a higher ranking on Google search result when someone searches for web marketing.

The PageRank and the incoming link’s anchor text are two important factors that you should focus on if you are serious about getting to the top of Google search results. These aren’t the only factors that matter but at least they are two of the most important ones.

PageRank and Anchor Text can take your website to the top of Google search results. Need to market your website for Google? Please see our Google Marketing Services or you can apply for our Free Website Analysis. For more information, please contact our Google Experts.