Types Of Online Users

Individual differences are true even on the internet. Online users are different from each other. The secret to a successful search engine optimisation campaign is to be able address the varying needs of online users. As a smart optimiser, you should know who to target in terms of search engine optimisation.

What are the types of online users? Here are two most common types:

• Don’t Know What They Want Type



There are those who use the internet for no specific reason. These online users don’t know what they want. They are using the internet to search for something that they might eventually want later but not today. The perfect term that applies to them is mere “internet surfing”.

This type of internet searchers do not intend to make an online purchase, neither do they need service. They just want to literally surf the internet. This type is usually composed of the young generation. Basically they don’t have enough money to support internet purchases. Imagine a teenage surfer browsing a web marketing service website when in fact he doesn’t have a website and doesn’t intend to create one.

The “don’t know what they want type” is simply impossible to convert. They must not be the focus of your search engine optimisation campaigns; otherwise, you will be wasting your time and effort.

• Know What They Want Type



These are the online users who know what they want. They use the internet to purchase something or get a service. These persons are potential customers. They need something and they want to get it on the internet. If your website is optimized to meet their needs, you will have sales in just a matter of seconds. These are the people who can be easily converted. Optimising your website for this type will lead to higher conversion rate.

• Need Something But Don’t Where To Get It Type



Most online users fall on this group. They want something but they don’t know where to get them. This is your chance to bring customers to your website. If they are looking for web marketing services and your website is offering this kind of service, they will be taken to your website – as long as your website is optimized.

If they search for “web marketing services” on the search engines and your website is on the top search results, congratulations because you will have new customers. But if your website is not optimized, online users will not be taken to your website even if you are offering web marketing services.

Search engine optimisation is crucial in the overall success of a website in terms of getting customers. Focus your website on the type of online users who can be potential customers. In doing so, you are sure that all your optimisation efforts will pay off.

Website optimisation must be focused on your target market. Need to optimise your website? Trust the experts, please contact our SEO Experts or see our SEO Services today and get a Free SEO Analysis.