Web Design And The Search Engines

To be able to get maximum benefits from your website, you should never compromise optimisation with web design. Prior to designing or redesigning your website, you should look into SEO to avoid committing any mistake that may hurt your website’s search engine ranking and visibility.

What do the search engines look for in a website? To get good rankings on the search engines, you need to design your website and at the same time give what the search engine are looking for. Here are some pointers to consider in designing your website without compromising the important search engine factors:

• Flash Issue




There is nothing wrong in using flash in designing your website. What you need to avoid is making an all flash website. Search engines can’t read through a flash presentation but a little flash as a design won’t hurt your search engine ranking.

• Scripts From External Files




To maintain a small file size and at the same time make page updating easy, web designers should try to call all scripts from external files. Doing so will not have any negative effects on how the search engines read or spider your website. It will also not bear negative effects on your search engine ranking.

• CSS




CSS or the Cascading Style Sheets help webmasters design and update their web pages with ease. Aside from a great help in designing a website, CSS will also not affect the rankings of your website on the search engines.

• Codes on Pages




There are web designers and web marketers who think there is a need to change the codes in every page to avoid getting penalized by the search engines due to duplicate content. There is certainly nothing wrong with same codes because that means you are using the same template on every page. This will not arise duplicate content issue with the search engines.

• Validation




All the web pages must be validated. HTML pages must be validated by an HTML validator while style sheets must be validated by a CSS validator.

Website has rooms for improvement in terms of design without compromising its search engine optimisation aspects. These web design factors here will not affect your website’s performance on the search engines. In designing your website, consider using factors that will not put your optimisation campaign in vain.

The smarter way to design a website is achieving a balance between the website’s aesthetic side and search engine readability side. Who says you can’t design your website effectively without arousing optimisation issues?

In designing website, consider optimisation. Need to design or re-design your website effectively? Please see our Web Design Service now or apply for a Free Web Design Analysis. For more information, please contact our Web Designers.