Web Design For Website Usability and Visibility

Effective web design makes a website usable and search engine ready. Web Design should help a website get search engine visibility, generate site traffic and increase online sales. It is not something confined to style. Here are some guidelines for web designers to ensure that they come up with designs that market a website:

• Web Design Should Achieve Website’s Purpose



Web Design should help you achieve your website’s purpose. It should be usable in meeting your goals. If a website sells something, the design should help in the selling process. If the website provides information, the design should complement.

Website must be navigable. Design your website in such a way the site visitors will not have a difficult time moving from one page to the other. Make your website navigation easy for your site visitors; otherwise, it may cause them to totally leave your website without pursuing your goal for them. Here are some few tips to have a well designed navigation design:

• The navigation bar of your web pages should be uniform.


• Each page should lead to related web pages. Don’t let your site visitors go to the homepage again to look for related pages.


• Use a site search engine to ensure your site visitors will be able to find exactly what they are looking for in your website.


• Use a sitemap to guide your visitors with regards to the pages of your website.


• Web Design Should Complement Search Engine Visibility



There are cases when web design hinders the visibility of a website on the search results. This could be because the website uses a JavaScript navigation menu. Remember that the search engines spiders can’t follow through a JavaScript file. The tendency is that they won’t be able to spider and index the pages of the website.

Search engine visibility is crucial for the success of your website. By being invisible on the search engines, your website will not get site traffic and it will not generate sales. The solution is to design your website in such a way that it is spiderable. If you use a JavaScript navigation menu, you should have a sitemap carrying links to the pages of your website. Or better still make your navigation menu spiderable.

Web design contributes a lot on a website’s usability and search engine visibility. As you strive to make your website look good, do not compromise more important factors like achieving your website’s goal and making your website appear on the search results.

Web Design should make a website usable and visible. Need an expert’s help in designing your website? Please see our Web Design Services or contact our Web Designers. If you need an assessment of your website’s design, please apply for a Free Website Analysis.